proposal for sale

O’Connor

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table of contents

HERE’S WHAT WE WOULD LIKE TO COVER:

p 2 First NationalAbout Our Agency

p 4 Personal Profile

p 6 Comparable Sales

p 7 Pricing Your Property

p 8 Method of Sale

p 10 Targeting Your Market

p 12 Marketing Packages

p 14 Our Communication Plan

p 16 Our Guarantee to You

p 17 Schedule of Fees

p 18 Present to Please

p 19 Helpful Hints

contact reverse of booklet

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THE STRENGTH

List with one and enjoy the expertise of many

• Australian and New Zealand Network Established in 1981

• With over 550 offices

• Over 200 Offices in NSW alone (one of the top 3 networks)

MARKETING

• List with one and be seen by many

• Expertise in

• Print and Media Branding

• Latest Website Technology

• E Marketing reaches 1000’s of Buyers

• Cutting Edge Data Base System

BEST PRACTICE SYSTEM

• Guarantees Consistent quality of Service

TRAINING OF STAFF

• Maintains our Professional Standards

first nationalwe put you first

SPECIALISING IN

• Residential Sales and Management

• Commercial Sales and Management

• Rural Properties

• Finance and Insurance

WE SUPPORT

Red Cross, Kids Wish, Rotary, North Wollongong Surf Club, Illawarra Steelers, St George Illawarra Dragons, St Mary’s, Tigs

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the agencywe put you first

Established in 1992 we are now a network.

Locally at Wollongong, Dapto, Shellharbour and Unanderra, Nationally in Australia and Internationally in New Zealand.

THE SALES TEAM

List your home with us and enjoy the huge efforts, expertise and exposure of our network.

Many of our sales team are icons in local real estate, highly trained locals with local knowledge.

Daniel Gutierrez Jim NichollsSean O’Connor

Tony Johnson

Jennifer McCormack

Jason Cravino

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myprofile

JENNIFER MCCORMACKSales Executive

Experience 8 years in real estate

Career Achievements Outstanding results for her

clients is something that clearly comes naturally to Jennifer McCormack.

Ranking She is consistently amongst the top three agents in the company and has been the number one agent for the past 18 months. Combine this with the fact that she has a genuine passion for property, dealing with people and the Illawarra area as a whole, and the results speak for themselves!

Expertise

Living locally herself, she has a thorough, firsthand understanding of the local market and the people who live there. So it’s not surprising that one of her many strengths is a strong customer base and an in-depth wealth of local knowledge. For clients who are looking to buy or sell in the area, her ability to provide this valuable insight and key information, certainly gives her the edge.

Jennifer shares the vision and unparalleled levels of service that have become synonymous with the O’Connor brand. She thrives on the negotiation process and prides herself on her willingness to go the extra mile for her clients. Completely open and honest in her communication, Jennifer believes it is her dedication to a professional, seamless sales process that ensures the loyalty of her many satisfied clients.

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‘ThankYouforhelpinguspurchsethishome’

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comparablesales

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pricingyour property

We do not set the market, we report itWe have provided an analysis of past sales for you to compare

COMPARABLE SALES

1.___________________________________________________________________________________________________

2.___________________________________________________________________________________________________

3.___________________________________________________________________________________________________

RECOMMENDED PRICE RANGE

On Market starting price $___________________________________________________________________________

• The first 4 weeks of Marketing are critical. You must take advantage of the large pool of buyers who will inspect in this period.

• Your first offers are usually your best offers.

• The longer your property is on the market the lower the offers usually become.

DAYS ON MARKET

Industry Average 90+ days - Our Average 39 days

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methodof sale

AUCTION

• Property marketed without sale price

• Maximum sale price created by competitive atmosphere

• Provides a higher profile for your property

• Greater competition amongst purchasers

• Fixed time to sale

Pre-Auction Program

• Concentrated property marketing

• No prices revealed

• A sense of urgency is created

• Sold if a suitable offer is made

Auction Day

• Your property marketing reaches its peak

• An exciting atmosphere is created

• The market price is established

Post-Auction Program• Continued marketing of property

• All leads from Pre-Auction and Auction followed-up

• The ‘market’ has been established

EXCLUSIVE AGENCY

• One agency accountable for marketing your property

• Exclusive marketing program

• Only qualified buyers are introduced to your property

• Experienced negotiator working for you

• Tailor-made marketing program

• Tailor-made communication program

• Guarantee of Service

• Set Starting price

• Adjust after receiving market feedback

• Set sale conditions to suit

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Print Media

Internet

Database

Sign

WHERE BUYERS WILL FIND YOUR PROPERTY

Print 36% | Internet 52% | Database 6% | Sign 6%

OPEN HOUSE

Timed for your convenience and allows you to show your home at its best. Many buyers only attend Opens.

targetingyour market

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LETTERBOX &OPEN HOUSE FLYERS

INTERNET

www.oconnors.com.au

www.firstnational.com.au

www.realestate.com.au

www.realestateworld.com.au

www.eac.com.au

www.allhomes.com.au

www.homehound.com.au

targetingyour market

SIGNBOARD

Your 24 hour salesperson.

Photoboard Stockboard

WINDOW DISPLAY

MERCURY ANDREALTOR

W O L L O N G O N G 4 2 2 6 6 0 5 5

D A P T O 4 2 6 2 2 0 5 5

S H E L L H A R B O U R 4 2 9 6 6 0 5 5

www.oconnors.com.au1/55 Kembla Street, Wollongong 4226 6055100 Princes Highway, Dapto 4262 205530 Addison Street, Shellharbour 4296 6055

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marketingpackages

Platinum, Gold & Silver Packages include (until sold):• Professional Photography• Framed Signboard• Print Advertising• Window Display• Internet Placement (6 sites)• 200 Letterbox Flyers• 50 Open House Flyers• Open Houses• Database email broadcasts• Auctioneer if Required

Owners Investment $1500 | Agency Investment $2500 Approx Total Costs

• Photo Signboard

• Realestateworld Ads - 4 squares X 4 (then double until sold)

Gold Package $1100 (until sold) Owners Investment $1100 | Agency Investment $2000 Approx Total Costs

• Photo Signboard

• Realestateworld Ads - 2 squares x 4 (then single until sold)

Silver Package $950 (until sold)Owners Investment $950 | Agency Investment $1800 Approx Total Costs

• Stock signboard

• Realestateworld Ads - 1 square (until sold)

Mercury

$120 per double and $70 per single extra

Platinum Package $1500(until sold)

W O L L O N G O N G 4 2 2 6 6 0 5 5

D A P T O 4 2 6 2 2 0 5 5

S H E L L H A R B O U R 4 2 9 6 6 0 5 5

www.oconnors.com.au

www.oconnors.com.au 4226 60551/55 Kembla StreetWollongong

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>

Contact: Jennifer McCormack

0414 449 631

Contact: Jennifer McCormack

0414 449 631

Contact: Jennifer McCormack

0414 449 631

Contact: Jennifer McCormack

0414 449 631

Contact: Jennifer McCormack

0414 449 631

Contact: Jennifer McCormack

0414 449 631

Windang $369,0003 Acacia Street

Open Saturday 12pm-12:30pm Charming property in one of the best

locations for a premium lifestyle or Sea Change. Enjoying fishing,surfing,sailing and prawning with the pristine sands of Windang

Beach or the beautiful shores of Lake Illawarra only metres away.

Wollongong $399,00012/12-14 Loftus Street

Northern aspects are a feature of this top floor executive apartment. Featuring quality

finishes as well as being fully furnished. Currently tenanted until February 2010, this property has an excellent rental history and

is a must to inspect.

Warilla $189,0005/226 Shellharbour Road

Open Saturday 11am-11:30amTop flr 2 b/rm unit. East facing with sunny aspect metres from village centre, park

& clubs. Warilla Grove, Shellharbour City Centre & Shellharbour beach mins drive

away. Parquetry timber floors in lounge, sep kitchen, balcony, int laundry.

West Wollongong $369,90020 Booyong Street

Open Saturday 12pm-12:30pmOne Level Living! Lovely first home or

retirement opportunity only a few minutes from the cbd, university and beaches. Westfield is only two minutes away.

Figtree $389,0006 Walang Avenue

Perfect for the New Family! Lovely sunny cottage style home featuring three bedrooms

plus study, main with ensuite, two living areas, large deck perfect for entertaining

plus double carport.

Farmborough Hts $439,50023 Loch Carron Avenue

View by appointmentThis modern attractive single level home is set amongst private tropical gardens

with extensive outdoor entertaining area’s. The home is immaculately presented and

features a large living area.

www.oconnors.com.au 4226 60551/55 Kembla StreetWollongong

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North Wollongong 14-16 Pleasant Ave

AuCtiON Novotel Saturday 6th February• Viewsoverparkland,cycleway,lagoonandNorthBeach• Walkingdistancetorestaurants,cafesandStewartPark• BelmoreBasinandboatrampnearby.

West Wollongong 11 Gundarun Street

AuCtiON Novotel Saturday 6th February• AffordableFamilyHome!Fourbedroomplusstudy• Remodeledkitchenandbathroom,lock-upgarageandworkshop• Doublecarport.2ndshowerinlaundryadjacenttoabovegroundpool.

Wollongong 3/11 Bank Street

AuCtiON Novotel Saturday 6th February• Walktowork.Maybeevensellthecar!• Threestorey,twobedroomtownhouse• Locatedonlyminutestobeaches,CBD,golfcourseandsupermarkets.

AuCtiON

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Contact:Sean O’Connor

0416 266 055

Contact:tony Johnson 0414 946 000

Contact:tony Johnson 0414 946 000

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Austinmer 3 The Grove

AuCtiON Novotel Saturday 6th February• SetinoneofAustinmer’smostdesirablestreets• Spaciouswithacleverlylaidoutfloorplan• Generoussizedliving.Sepformaldining.Dblesizedmain

Port Kembla 23 Suvla Street

AuCtiON Novotel Saturday 6th February• Architecturallydesignedbeachhomeindesirablelocation• Contemporaryfinishes&breathtakingoceanviews.• 4spaciousb/rms,2livingarea’s,2largebathrooms+ensuite

Wollongong 15/6 Parkside Avenue

AuCtiON Novotel Saturday 6th February• Penthouseunit,olderstylecharmwithamoderntwist• Spectacularoceanviewsfromeverywindow!• 3b/rms,largelounge&diningroom,LUG&intheentertainmentdistrict!

AuCtiON

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Contact:Sean O’Connor

0416 266 055Jennifer

McCormack 0414 449 631

Contact:Daniel Gutierrez

0404 041 111

Contact:Daniel Gutierrez

0404 041 111

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Wollongong 87/313-323 Crown Street

AuCtiON Novotel Saturday 6th February• TheLandmark-Justreleasedtothemarket• Prestige,2level,topfloorpenthouseapartments• Stunningoceanandescarpmentviewswiththehighestqualityinclusions

Keiraville 1/26 Grey Street

AuCtiON Novotel Saturday 6th February• Twobedroomvilla.PositionedclosetoKeiravilleVillageShops• Featuringspaciousopenplanlivinganddining• Contemporarykitchenand2ndliving

West Wollongong 18 Immama Avenue

AuCtiON Novotel Saturday 6th February• MoveStraightIn!Beautifullargefamilyhomewithspectacularviews• 4bedrooms,modernkitchenandbathroom,twolivingareas• Doublegarageplusahugepergolaouttheback

AuCtiON

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Contact:Sean O’Connor

0416 266 055

Contact:Jennifer

McCormack 0414 449 631

Contact:Daniel Gutierrez

0404 041 111

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NEW LiStiNG

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Ourcommunication planPlatinum, Gold & Silver

Week of Listing

• Take photos

• Group inspections

• Write ad proof ad

• Contact buyers

• Phone calls

• Bulk email out

Week of contract being received

• Board erected

• Internet Ad

• Brochures printed

• Inspections/OFI

• Just listed flyers

• Just listed email

Week 3

• Phone calls

• Inspections

• Press ad commencing

• Feedback

Week 4

• Meet with vendors

• Review market

• Inspections

• Press Ads

Week 5

• Phone calls

• Press Ads

• Inspections

• Feedback

Week 6

• Phone calls

• Press Ads

• Inspections

• Feedback

Week 7

• Meet with vendors

• Review market

• Press ads

• Inspections

• Feedback

Week 8

• Phone calls

• Press Ads

• Inspections

• Feedback

Offer Received

• Letter signed

• Present to vendor

• Result

Offer Accepted

• Letter signed

• Letters issued to solicitors

• Vendor congrats

ContractsExchanged

• Congrats to vendor

• Congrats to purchaser

• Sold sticker up

• Just solds in area

• Organise build report

Settlement

• Final inspection

• Organise keys

• Vendor pack

• Purchaser pack

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our guaranteeto you

WE WILL KEEP YOU INFORMEDRETAIN THIS DOCUMENT IN A SAFE PLACE. UNDER OUR MARKETING PROGRAM WE GUARANTEE TO PERFORM THE FOLLOWING SERVICES UNTIL SUCH TIME AS A BINDING AGREEMENT FOR SALE AND PURCHASE HAS BEEN EXECUTED, OR UNTIL THE EXPIRATION OF THE EXCLUSIVE AGENCY AGREEMENT.

We guarantee

1. To ensure continued marketing exposure through a planned marketing campaign.

2. To have our sales team inspect your property to ensure total agency support.

3.. To give a market estimate of your property based on available data.

4. To provide you with regular written market activity reports.

5.. To photograph your property in colour for promotional and display purposes.

6. To provide you with regular advertising reports and copies of all advertisements.

7. To arrange for the installation of First National Real Estate Group signboards within seven days.

8. To expose your listing to our First National referral network.

9. To provide you with suggestions to enable you to present your property to its best advantage to secure the highest price.

10. To contact all our existing purchasers who a re planning to purchase within your property’s listed price range and location.

11. To pre-qualify potential buyers before showing your property in order to eliminate unnecessary inconvenience to you.

12.To telephone, where possible, and advise you of our intention to present a buyer to inspect your property.

13. To present to you all offers obtained from prospective buyers.

14.Upon sale maintain regular communication with you until settlement.

Should we fail to perform in any of the above areas we invite you to register your complaint in writing and you will have the option of terminating the exclusive agency agreement.

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scheduleof fees• When you take your car to the mechanic you are charged for parts and labour

• In real estate the marketing costs are equivalent to parts and the fees are equivalent to labour

• Select the agent who can obtain the highest price for your property – they will be your cheapest agent

• The ‘cheap deal’ agent could be your costliest mistake

• A Fair deal with good service and expert negotiation skills is the smartest choice

SELLING FEES COMMISSION STRUCTURE

Selling price below $200,000 $7,700 incl GST

Selling price between $200,000-$300,000 3.3% incl GST

Selling price between $300,000-$500,000 3% incl GST

Selling price between $500,000-$800,000 2.75% incl GST

Selling price between $800,000-$1 Million 2.5% incl GST

Selling price above $1 Million 2.2% incl GST

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presentto please

You only get one chance to make a first impressionWalk through your home from the front gate to the back fence and look for anything you need to fix or eradicate

• Less is best, eliminate clutter

• Minor repairs around the home will promote the

impression you have maintained the property

• Use natural light where possible, open doors,

blinds and curtains

• Eradicate cobwebs they make a home look tired

• Keep your lawns tidy and gardens free of weeds

• Finally you can create ‘the mood to sell’ your

home with fresh flowers, soft music and pleasant

air freshener.

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helpfulhints

What should I do if other agents approach me and say they have buyers?Ethical agents will not approach you, however unethical agents will. The purpose of this is to derail your existing relationship and create doubt. The best advice is to ignore these agents and contact us so we can report them.

Will I or won’t I accept and early offer?From our experience the best offers usually occur in the first few weeks, this is when there is most interest in your property. The longer the property is on the market the lower the offers usually become.

Compare the offer with the price range quoted by your agent and make an informed decision in consultation with your agent. Holding out for a higher offer could cost you thousands.

Will I accept and offer?By law all offers must be submitted in writing irrespective of the price levels. Don’t take low offers personally. Some buyers make reasonable offers to purchase quickly and others make low offers. Consider the offers and make a decision in consultation with your agent based on facts not emotion.

It’s not selling, should Imodify the price?The greatest homes in the world can remain unsold due to price. If there are no offers and not enough inspections its probably the price. Lower the price and you will attract a new group of buyers to your home

Is it good or bad news?

Don’t lose faith, as your agent we need your permission to be straight with you. Don’t shoot the messenger, we need to tell you what the market is saying, good or bad.

contact:Jennifer McCormackMobile 0414 449 631

Cnr Market & Kembla Streets, Wollongong 2500Phone 02 4226 6055Fax 02 4226 6029

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