Agency Profile - April 2015

18

Transcript of Agency Profile - April 2015

Page 1: Agency Profile - April 2015
Page 2: Agency Profile - April 2015

5 Pillars Of AIC – PENTAGON

Retail

Retail

ConsumerConsumer

Brand Launch

Brand Launch

Bra

nd

Ext

ensi

on

Bra

nd

Ext

ensi

on

Strategy

Strategy

AIC – PENTAGON Is a reputed, recommended & recognized agency for “MARKETING” in INDIA.

AIC – PENTAGON Focuses Strongly On “Growth” Which Is A Result Of Strategy Formation, Brand Launch, Brand Extension, Acquiring New Consumer & Placement in Modern Retail.

We Believe – There Must Be A “TOP LINE” To Generate “Bottom Line”.2

Page 3: Agency Profile - April 2015

About The Agency

AIC – PENTAGON is a sole proprietary firm based of Mumbai - India, operating since 2009 and registered in the year 2013.

AIC – PENTAGON provides intelligence, solutions and business consulting services to Apparel & FMCG brands and companies.

AIC – PENTAGON is the pioneer to provide such services in “Alexander Approach”.

AIC – PENTAGON believes in the importance of time and saves huge time, by imparting learning which is acquired by working with reputed apparel companies & top professionals at different platforms.

3

Page 4: Agency Profile - April 2015

Success Story

I. Successful placement of Lawman Pg3® at chain stores – Year 2010

II. Successful placement of Mother Earth® at chain stores – Year 2011

III. Successful launch of Killer® Deodorants in modern trade channel - Year 2013 : “Brand Extension”

IV. Successful need gap identification in the over crowded Under Garments market for Killer® Under Garments and launch - Oct 2014 : “Brand Extension”.

V. Successful Launch of Integriti® Deodorants – Oct 2014

VI. Successful Launch of “Ira Soleil” – Ladies Ethnic Wear – Year 2015.

VII. And MANY more to come!

4

Page 5: Agency Profile - April 2015

Modern Retailers

5

Page 6: Agency Profile - April 2015

Our Services

We Do Identify needs in the market Facilitate product development to

cater that need gap Set profitable business model Negotiate business terms Place brand and product at vital

locations Evolve growth strategies and

implement the same Plan and forecast business Periodic business reviews Set “Systematic Core Business” Brand Launch and Re - launch

We Don’t× Recruitments & pay roll

× Data collection, migration and processing

× Advertising

× Fashion designing and craft

× Training & workshops

6

Page 7: Agency Profile - April 2015

Modus Operandi

• Works on consulting agreement of minimum 1 year, renewable as need be.

• As an “External Team” to support and complement existing setup.

• Reports to the decision making authority of the company – TOP MANAGEMENT or The OWNERs.

• Work with multiple brands and companies at a time.• Develops and dedicates small task teams on each

assignment based in Mumbai, India.• Believes In LONG TERM Association.

7

Page 8: Agency Profile - April 2015

People

AIC – Pentagon operates with few number of skilled people. We modify team strength as per the requirement of business and clients.

All task driven professionals paid for “TALENT” not time!

8

Page 9: Agency Profile - April 2015

Our Strengths

α In depth knowledge of Indian consumer behavior.α Commercial product line development, with adequate

experience and acquired expertise.α Perfect grip in “Modern Trade/LFR/NCS/LFS” – Sales

Channel.α Well established relation with all buyers, retailers, sales

and marketing professional of India.α Practical Leadership Approach

We complement the existing team to accomplish the desired

organization goals. Works as a “Supplement” not a “Substitute”. 9

Page 10: Agency Profile - April 2015

Why You Need AIC - PENTAGON

• To bring in-depth experience to the business from wider spectrum.• To provide practical/rational/cost effective & timely solutions to

business.• To defend market share.• To acquire larger and prominent spaces in market in shorter time.• To hit the optimum market share by providing brands maximum

push.• To acquire new clients and thereby acquiring new consumer base.• To launch new product and brand with full efficiency.• To bring fresh practical methods in the business.• To get a better grip and control on the business.

10

Page 11: Agency Profile - April 2015

Difference In Existing Team & Us

Existing Team – Warrior

• Thinks with right brain (emotional)

• Formal channel of communication with the industry

• Has experience of single platform

• Difficult to modify• Lifetime commitment• Plays on soft skills• Saturated think tank• Works “IN” the business

AIC - PENTAGON - “KNIGHT”• Thinks with LEFT brain

(rational)• INFORMAL channel of

communication with the industry

• Has experience of MULTIPLE platforms

• EASIER to switch• Flexible in arrangements• Works on technical grounds• Fresh bright methods• Works “ON” the business

11

Page 12: Agency Profile - April 2015

How Are We Different From Other Agencies

Others• Aristotle Approach

• Tactical Short Term• Provide guidelines• Driven By Money• General management• Teach & Train

AIC - PENTAGON

• Alexander Approach (Leadership)

• Strategically Sound

• Achievers

• Driven By Passion

• Specialist

• Action and Implementation

12

Page 13: Agency Profile - April 2015

Performance Review Parameters

• Monthly Sales Growth – on the average of last 2 years on “apple to apple” basis.

• Value Of New Business Acquired – by introducing product, increasing space & appointing clients.

• ROI or EBITDA improvement over past years.

13

Page 14: Agency Profile - April 2015

Reporting To Clients

- Quarterly• Strategy Formation• Performance Review• Exchange of views• Problem Identification• Solution Implementation

OR Customized To The Requirement Of Business.

14

Page 15: Agency Profile - April 2015

Our Active Clients

15

Page 16: Agency Profile - April 2015

About The President

Sarosh Bahaduri is a Young Indian Entrepreneur, who has worked in the apparel industry of India for 15 Years with reputed brands - Levi’s®, Zodiac®, Dockers®, LawmanPg3®, Pantaloons®, Marks & Spencer®, Ira Soleil and Portico New York®.

MBA – Marketing from an “A” grade institute of Mumbai University with first class academic score. 

Holds strong experience in the stream which is a result of close working with best retailer operating in INDIA - Tesco, Shoppers’ Stop, Landmark Group & Future Group.

TAUGHT & TRAINED by the best professional in the Apparel Industry Of INDIA, He enjoys several successful assignments throughout the career. 

He posses a proven track record of turning around sales of struggling brands (name confidential) and making them acceptable in the market, even in the recessionary trends repeated number of times.

“Turnaround Specialist of Apparel Brands”.

16

Page 17: Agency Profile - April 2015

Apparel Brands Worked With In Past

17

Page 18: Agency Profile - April 2015

Thank You!

18