Agency Profile

Proposal Presentation

Prepared for Akamai Technologies

19 May 2005

2Prepared for Akamai TechnologiesRDVO: Proposal Presentation

Agency Profile


Agency ProfileOur work is rooted in creativity, driven by strategy, and focused on making interactive business more intelligent and effective.

What We Do

}Services+ eBusiness Strategy

+ Research & Analytics

+ Design & Interface

+ Technology Applications

Design TechnologyStrategy & Analysis


Clients

Financial Services

Berkshire Mortgage

Casimir Capital

Commonwealth Financial

Delta Dental

Fidelity Investments

Fiduciary Trust Company

Consumer + Retail

MeadWestvaco

MP3i Corporation

Polaroid Corporation

Sonesta Corporation

Stop & Shop

Zink

Technology + Software

CMGi

Cuesol

Mazu Networks

Softrax Corporation

Quallaby Corporation

Vicor Corporation

Professional Services

Akibia

Aquent

Carma International

Essential Design

Forum Corporation

Radius Product Development

Healthcare + Biotech

Abbott Laboratories

Agencourt Bioscience

Genomic Profiling Systems

Genzyme Corporation

IHCIS

PHT Corporation

Education + Non-Profit

Course Technology

ISID

Marine Biological Laboratory

Robert Reich

Stop the Hate

Team Approach


Long-Term Relationships

3+ Years

Abbott Laboratories

Agencourt Bioscience

Sonesta

MeadWestvaco

2 + Years

Polaroid Corporation

Akibia

Forum Corporation

Aquent

4+ Years

Fidelity Investments

Vicor Corporation

Genzyme

Mazu Networks


Process and Methodology


Tools & Applications


Case Studies


Vicor Corporation

With over 2000 employees around the globe, Vicor is one of the world’s largest suppliers of power conversion products and systems.

RDVO Provides:

+ eBusiness Planning & Strategy

+ Implementation

+ Measurement & Analytics


Vicor Corporation

Strategic Deliverables:+ Competitive Analysis

+ User Profiling

+ E-Business Architecture

+ Strategic Roadmap


eBusiness Implementation

Globalization

Online TrainingInteractive Tools

Product Launch Campaigns

Value-Added Content


Ongoing Measurement & Support


Akibia Infrastructure Management

Akibia is a global provider of IT infrastructure services and solutions.

RDVO Provides:

+ User Profiling and Persona

+ Theme Lexicon for SEO

+ Implementation


Akibia – Strategic Planning

Comprehensive Competitive Analysis

Detailed Persona Development


Theme LexiconsRecommend

Keyword Overture # Google Click KEI Compete Service Technology Industry

XXX data center design 489 4.6 0.095 6050 XXXX data center migration 112 0.1 0.184 781 XXXX financial IT services 201 1.2 0 413 X XXXX information security audit 164 0.7 0 2410 XXXX infrastructure management services 249

0.40 7310 X

XXX integrated hardware support 28 0.1 0 316 XXXX it infrastructure outsourcing 98 0.2 0.118 2450 XXXX it security consulting 123 0.7 0.044 3870 XXXX it security training 180 1.6 0.038 4390 XXXX managed IT services 125 0.8 0.038 5140 XXXX network management outsourcing 67

0.20 982 X

XXX network monitoring service 107 0.3 0.004 2570 XXXX network server management 52 6.8 0 711 XXXX network software audit 152 1.6 0.055 73 XXXX outsourced IT support 92 0.1 0 2110 XXXX pc network management 129 11 0 3070 X XXXX security certification training 43

0.40 1050 X

XXX technology asset management 16341.5

0.005 6920 X

XXX firewall design 98 0.6 0 8500 X XXXX IT Services outsourcing 285 0.8 0.041 2920XXX network services audit 43 0.1 0 49 XXXX check point training 56 0.2 0 739XXX enterprise network management 166

1.30.007 6600 X

XXX it outsourcing company 122 0.2 0 3640 XXXX it security system 50 0.8 0 615XXX global it outsourcing 26 0.1 0.081 6540 X


Akibia

Directory Listings

User Referrals (on-site)

Search Engine Optimization

Banner Campaigns

Pay-for-Click+

Paid Inclusion

EmailMarketing

Traffic Building

= Passive

= Direct


DentaQuest

DentaQuest is the administrative arm of Delta Dental, one of the country’s largest providers dental benefits.

RDVO Provides:

+ Workflow planning

+ Intranet development

+ Process & info management


Dentaquest

DentaQuest IntranetHomepage

OFFICES

Boston

Mid-Atlantic

DORALNET(Diag2)

DEPARTMENTS

Human Resources

Marketing

NEWS & ANNOUNCEMENTS

Current

Archive

Events

Newsletters

WEB TOOLS AND FORMS

Online Forms

Tracking

Productivity

Tools

SecID: 2.1 SecID: 2.2 SecID: 2.3 SecID: 2.4

Others


Complete Branding and Development


Project Approach


Product + Software UI Example Client

Phase I: DiscoveryGoal:Evaluate current state of Akamai.com and define external and internal user requirements. Deliverables:+ Review of provided survey data+ Competitive analysis & SWOT+ Comprehensive review of current site usage+ Discovery document and presentation


Phase II: Implementation ApproachGoal:Craft near-term strategic plan designed to help Akamai improve and extend online presence.

Deliverables:+ Implementation recommendation+ ROI assessment+ Trend analysis+ Conceptual storyboard


Phase II: Conceptual Storyboard

Goal:We will create a storyboard presentation that will visually and tactically represent possible implementation directions.


Phase III: Long-Term Vision

Goal:Distill Phase I and II findings into a compelling plan for long-term success

Deliverables:+ Proposed plan for each property+ Visual timeline+ Prioritized plan+ High-level cost and time assesssment.


Traffic Building

Directory Listings

User Referrals (on-site)

Search Engine Optimization

Banner Campaigns

Pay-for-Click+

Paid Inclusion

EmailMarketing

Traffic Building

= Passive

= Direct

Agency Profile

Documents

Transcript of Agency Profile