A WARM SOUTH AFRICAN WELCOME! - Mikateko...
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www.saasawubona.com WINNER BEST AIRLINE AFRICA MEDIA KIT 2018/2019 A WARM SOUTH AFRICAN WELCOME! Sawubona is the in-flight magazine for South African Airways.
Transcript of A WARM SOUTH AFRICAN WELCOME! - Mikateko...
www.saasawubona.com
WINNER BEST AIRLINE AFRICA
MEDIA KIT 2018/2019
A WARM SOUTH AFRICAN
WELCOME!
Sawubona is the in-flight magazine for South African Airways.
www.saasawubona.com
MEDIA KIT 2018/2019
P R I N T & D I G I TA LREACH
/ OTHER HIGHLIGHTS IN THIS ISSUE INCLUDE /
PERCY MOEKETSI (MADIBA MUSICAL) Interview with male lead, Percy Moeketsi: focus on his career trajectory,
how he got the role, and what the musical is about.
HOT NEW SA CREATIVE TALENT Interview with performance artists, Dear Ribane
WALKING SAFARIS Highlight 6 walking safaris throughout Southern Africa
A LOOK AT TWO FACETS OF JHBModern Joburg in the global, glass-steel-and-concrete sense. A place that
is sophisticated, stylish, urbane, attracts international business people, has fi ne dining, expensive designer-label shops … is visually expressed in a tonal range
of white-grey-black. Cool and trendy Afro-chic Joburg. Vibrant, unique a progressive blend of re-imagined African textiles, art and music that weave in
“Western” sensibilities to create a unique set of creative expressions that are trending internationally.
/ JOIN US ON A JOURNEY BEYOND OUR BORDERS /
3 DAYS IN… HO CHI MIN CITY, VIETNAM A suggested itinerary of what to do over 3 days, divided into morning
and afternoon.
GREECE & TURKEY BY GULET Trip around the Turkish and Greek island in a traditional Greek
gulet sail boat.
THE KANIS ON THEIR FAVOURITE INT. CITY Father and son actors, and stars of the Black Panther movie, John Kani and
Atandwa Kani, talk about their favourite international city with some insider tips on what to do and where to go.
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T H I S M O N T H Taking its cue from our new editor-at-large, globe-trotting South African
celebrity Maps Maponyane, the all-new, redesigned October issue, brings you a host of insider tips from those in the know. From travel local and international advice, to hot new business trends and SA’s bright, new
creative talents, the new Sawubona will be the must-read mag for both holiday and business travellers.
www.saasawubona.com
2018
0 1OCT
720 000 READERSHIP 888 687 CIRCULATION
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65
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2
1
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W I N N E R B E S T A I R L I N E A F R I C A
News letter.indd 1 2018/08/28 2:49 PM
/ OTHER HIGHLIGHTS IN THIS ISSUE INCLUDE /
PERCY MOEKETSI (MADIBA MUSICAL) Interview with male lead, Percy Moeketsi: focus on his career trajectory,
how he got the role, and what the musical is about.
HOT NEW SA CREATIVE TALENT Interview with performance artists, Dear Ribane
WALKING SAFARIS Highlight 6 walking safaris throughout Southern Africa
A LOOK AT TWO FACETS OF JHBModern Joburg in the global, glass-steel-and-concrete sense. A place that
is sophisticated, stylish, urbane, attracts international business people, has fi ne dining, expensive designer-label shops … is visually expressed in a tonal range
of white-grey-black. Cool and trendy Afro-chic Joburg. Vibrant, unique a progressive blend of re-imagined African textiles, art and music that weave in
“Western” sensibilities to create a unique set of creative expressions that are trending internationally.
/ JOIN US ON A JOURNEY BEYOND OUR BORDERS /
3 DAYS IN… HO CHI MIN CITY, VIETNAM A suggested itinerary of what to do over 3 days, divided into morning
and afternoon.
GREECE & TURKEY BY GULET Trip around the Turkish and Greek island in a traditional Greek
gulet sail boat.
THE KANIS ON THEIR FAVOURITE INT. CITY Father and son actors, and stars of the Black Panther movie, John Kani and
Atandwa Kani, talk about their favourite international city with some insider tips on what to do and where to go.
7
T H I S M O N T H Taking its cue from our new editor-at-large, globe-trotting South African
celebrity Maps Maponyane, the all-new, redesigned October issue, brings you a host of insider tips from those in the know. From travel local and international advice, to hot new business trends and SA’s bright, new
creative talents, the new Sawubona will be the must-read mag for both holiday and business travellers.
www.saasawubona.com
2018
0 1OCT
720 000 READERSHIP 888 687 CIRCULATION
5
65
4
2
1
3
W I N N E R B E S T A I R L I N E A F R I C A
News letter.indd 1 2018/08/28 2:49 PM
6 928N E W S L E T T E R + U B
NEWSLETTERPRINT WEB
SOCIAL MEDIA
70 000
11 678
3 78715 182 2 503
P R I N T R U N
PAG E V I E W S
www.saasawubona.com
MEDIA KIT 2018/2019
D E M O G R A P H I C S
78%O F T R AV E L L E R S
A R E YO U N G E R T H A N 4 9
Y E A R S O L D
60%T R AV E L L E D
I N T E R N AT I O N A L LY I N T H E L A S T Y E A R
54% MALE
37% DOMESTIC TRAVELLERS
36% REGIONAL TRAVELLERS
27% INTERNATIONAL TRAVELLERS
395 000 PASSENGERS PM
81% HAVE A TERTIARY EDUCATION
15% OWN A BUSINESS/ARE SELF EMPLOYED
46% FEMALE
65% 20% 15%B L AC K W H I T E
C O L O U R E D /I N D I A N
SAWUBONA READERS ARE YOUNGER AND THEIR TOP INTERESTS ARE MUSIC, TRAVEL, MOVIES, READING, COOKING, DINING OUT, SOCIALISING AND HOME DECOR.
PM AVERAGE
* Brandmapp 2017.SAA Sta t i s t i c s 2018
PASSENGERS
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MEDIA KIT 2018/2019
Sive Booi Adstream Mediasend
Associate Publisher Danny Hodden Technical support
021 417 5159/073 742 0986 011 799 7846 011 712 5700
[email protected] [email protected] [email protected]
R AT E S
All rates exclude agency commission & VAT *Rate include half day photography, one model, hair and make-up, studio fee and production/design.
A D V E R T I S I N G R A T E S
Full Page R55 000
Doube Page Spread R99 000
Inside Front Cover DPS R125 000
Inside Back Cover R65 000
Outside Back Cover R85 000
Opposite CEO Letter
Opposite Contents
R65 000
R60 000
Full Page Advertorial content supplied R55 000
Full Page Advertorial incl photo shoot*
Half Page (Horizontal or Vertical)
Quarter Page - Market Place
R60 000
R33 000
R13 750
D I S C O U N T S
2-3 insertions Standard rate, less 5%
4-6 insertions Standard rate, less 7,5%
7-9 insertions Standard rate, less 10%
10-12 insertions Standard rate, less 12,5%
13+ insertions Standard rate, less 15%
M AT E R I A L R E Q U I R E M E N T SAdvert supplied in PDF/X-1a format in high res of 300 dpi and sent via ADSTREAM or MEDIASEND. A digital proof at 100% of the very same PDF/X-1a file must
be supplied for colour purposes. If a colour proof is not supplied the printer/publisher will not accept responsibility for the colour validity of the printed result.
Convert all type to paths if using Corel Draw, Illustrator etc., or create outlines if using InDesign.
Note that a fee will be charged to send ads via Adstream or Mediasend.
Full Page Double Page spread
TRIM 276mm x 210mm 276mm x 210mm (Supply 2 x FP)
BLEED 286mm x 220mm 286mm x 220mm
TYPE 256mm x 190mm 256mm x 190mm
M AT E R I A L D E L I V E R Y
M AT E R I A L S P E C I F I C AT I O N S (HEIGHT X WIDTH) 10mm BLEEDHalf Page vertical Half Page horizontal
276mm x 105mm 138mm x 210mm
286mm x 115mm 148mm x 220mm
256mm x 95mm 118mm x 190mm
Quarter Page
138mm x 105mm
148mm x 115mm
118mm x 85mm
www.saasawubona.com
MEDIA KIT 2018/2019
D E S T I N AT I O N S
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D E S T I N AT I O N SO N T H E
A F R I C A N C O N T I N E N T
DA I LY F L I G H T S
C O U N T R I E S
SAA HAS WON SKYTRAX BEST AIRLINE IN AFRICA AWARD IN THE REGIONAL CATEGORY FOR 15 CONSECUTIVE YEARS.
SAA’s international network creates links to all major continents from our country through 10 direct routes and code-share flights, with daily flights from Johannesburg, Frankfurt, Hong Kong, London (Heathrow), Munich, New York (JFK), Perth, Sao Paulo and Washington DC (Dulles). SAA has code-share agreements with 23 other airlines across the markets we serve.
SAA OPERATES FROM 32 DESTINATIONS IN 22 COUNTRIES ACROSS THE GLOBE
OUR DOMESTIC MARKET HAS AN EXTENSIVE SCHEDULE WITH A TOTAL 290 FLIGHTS PER WEEK BETWEEN JOHANNESBURG, CAPE TOWN, DURBAN, EAST LONDON AND PORT ELIZABETH
REGIONALLY, SAA OFFERS 19 DESTINATIONS ACROSS THE AFRICAN CONTINENT INCLUDING Abidjan, Accra, Blantyre, Dakar, Dar es Salaam, Entebbe, Harare, Kinshasa, Lagos, Lilongwe, Livingstone, Luanda, Lusaka, Maputo, Mauritius, Nairobi, Ndola, Victoria Falls and Windhoek
SAA IS A MEMBER OF STAR ALLIANCE WHICH OFFERS MORE THAN 18 000 DAILY FLIGHTS TO 1 317 AIRPORTS IN 193 COUNTRIES
www.saasawubona.com
MEDIA KIT 2018/2019
OCTOBER 2018 30/08/18 30/08/18 07/09/18 01/10/18
NOVEMBER 2018 27/09/18 27/09/18 05/10/18 01/11/18
DECEMBER 2018 30/10/18 30/10/18 06/11/18 01/12/18
JANUARY 2019 23/11/18 23/11/18 29/11/18 01/01/19
FEBRUARY 2019 18/12/18 18/12/18 07/01/19 01/02/19
MARCH 2019 30/01/19 30/01/19 04/02/19 01/03/19
APRIL 2019 27/02/19 27/02/19 04/03/19 01/04/19
MAY 2019 29/03/19 29/03/19 04/04/19 01/05/19
JUNE 2019 30/04/19 30/04/19 06/05/19 01/06/19
JULY 2019 30/05/19 30/05/19 04/06/19 01/07/19
AUGUST 2019 28/06/19 28/06/19 05/07/19 01/08/19
SEPTEMBER 2019 30/07/19 30/07/19 05/08/19 01/09/19
OCTOBER 2019 30/08/19 30/08/19 06/09/19 01/10/19
NOVEMBER 2019 27/09/19 27/09/19 04/10/19 01/11/19
DECEMBER 2019 31/10/19 31/10/19 07/11/19 01/12/19
D E A D L I N E S
NOTE: All deadlines to be strictly adhered to.
ISSUE ADVERTORIAL BOOKING
ADVERTISING BOOKING
ON FLIGHTMATERIAL DEADLINE
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MEDIA KIT 2018/2019
S A L E S T E A M
W W W. M I K AT E KO M E D I A . C O . Z A
NATIONALMERLE PHILANDERM: 083 700 2700T: 021 417 1149 E: [email protected] NICK ARMSTRONGM: 083 412 4904T: 021 417 1188E: [email protected]
LIAM MARINUSM: 071 291 4446T: 021 417 1130E: [email protected]
ELNA WILLEMSEM: 081 471 1227T: 021 417 1173E: [email protected]
LYNN ADAMSM: 083 401 1666T: 021 417 1157E: [email protected]
GAUTENGSALLY YOUNGM: 082 490 6961E: [email protected]
DUMISANI MBATSHAM: 082 474 2677E: [email protected]
NORTH WESTMINKIZA MAGUBANEM: 072 152 5842E: [email protected]
CAPE TOWNTANYA LIEBENBERGM: 083 300 8488E: [email protected]
KWAZULU-NATAL LARA ELIOT M: 083 324 6002 E: [email protected]
