A. CV Explore Solo 1. Description of CV Explore...

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18 CHAPTER III DISCUSSION A. CV Explore Solo 1. Description of CV Explore Solo Explore Solo is a company running its business as a tour service provider and tour operator. Explore Solo was established in the mid of May 2010. Explore Solo was built in Solo City. This tour operator has a commitment to introduce and develop adventurous cultural and natural tourism destinations in Indonesia. Explore Solo also provides information and tour services for travelers to experience adventure over Indonesia. The trip menu served by Explore Solo are to promote envirotourism, local culture experience, nature preservation and to be responsible travelers. Being expert in the field of tourism business for 3 years, Explore Solo officially became legal entity on August, 15 th 2013. Explore Solo changed its name to CV Explore Solo after getting its legality. Explore Solo has provided not less than 17 destinations of tour packages. Those packages are Baluran, Belitung, Bromo, Derawan, Jogja, Ijen, Karimunjawa, Komodo, Lombok-Gili, Menjangan Bali, Pacitan, Samosir-Toba, Tanjung Bira-Karst Rammang Rammang, Wakatobi, Dieng and Bunaken-Minahasa. Those tour packages are available in Explore Solo official

Transcript of A. CV Explore Solo 1. Description of CV Explore...

Page 1: A. CV Explore Solo 1. Description of CV Explore Soloabstrak.ta.uns.ac.id/wisuda/upload/C9311023_bab3.pdfDerawan, Jogja, Ijen, Karimunjawa, Komodo, Lombok-Gili, Menjangan Bali, Pacitan,

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CHAPTER III

DISCUSSION

A. CV Explore Solo

1. Description of CV Explore Solo

Explore Solo is a company running its business as a tour service provider and

tour operator. Explore Solo was established in the mid of May 2010. Explore Solo

was built in Solo City. This tour operator has a commitment to introduce and develop

adventurous cultural and natural tourism destinations in Indonesia. Explore Solo also

provides information and tour services for travelers to experience adventure over

Indonesia. The trip menu served by Explore Solo are to promote envirotourism, local

culture experience, nature preservation and to be responsible travelers.

Being expert in the field of tourism business for 3 years, Explore Solo

officially became legal entity on August, 15th

2013. Explore Solo changed its name

to CV Explore Solo after getting its legality. Explore Solo has provided not less than

17 destinations of tour packages. Those packages are Baluran, Belitung, Bromo,

Derawan, Jogja, Ijen, Karimunjawa, Komodo, Lombok-Gili, Menjangan Bali,

Pacitan, Samosir-Toba, Tanjung Bira-Karst Rammang Rammang, Wakatobi, Dieng

and Bunaken-Minahasa. Those tour packages are available in Explore Solo official

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website which can be accessed through http://exploresolo.com.

Explore Solo appeared in some articles of newspapers and magazines in its

development. Explore Solo once was the speakers in tourism talk show in Solo and

the partner of Wego Indonesia for Wakatobi Trip. They were also invited in Social

Media Fest 2011 in Jakarta. Explore Solo ever worked with Metro TV for news

coverage in Solo and ANTV for tourism coverage in Karimunjawa, Bromo and

Baluran. Explore Solo is also enlisted by National Geographic Traveler Indonesia

version on October 2011 edition as one of the most interesting tour service providers.

The tour operator that is located in Wisma An-Noer, Jl.Kabut No 17 RT 02/XXIII,

Jebres, Solo opens at 09.00 A.M – 06.00 P.M from Monday to Friday.

2. Organisation Chart

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Figure 3.1 Organisation Chart of CV Explore Solo

Marketing

Promotions

Coordinator

Tour

Coordinator

Finance and

Administrative

Coordinator

General

Coordinator

Procurement Budget

Planning

Financial

report,

invoice

and

budget

receipts

Administration

and inventory

Tour

Budgeting

&

Customize

Tour

New

Destinations

Opening

Tour &

Tour

Leader

Online and

offline

marketing

strategy

planning

Internal

and

external

rate

Online and

offline

reservation

Promotion

target and

execution

Display

Design &

Content

Web

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B. Job Training Activities

The writer’s purpose for doing the job training in CV Explore Solo was to

increase the writer’s knowledge about tour planner function in tourism business

industry especially in tour operator. The job training started officially from March

2nd

, 2015 to April 2nd

, 2015. The job training was extended until May 12th

, 2015 due

to the late process of making the final assignment with the writer’s job training mate.

During the job training in Customize Tour Division of Explore Solo, the writer not

only did the activities related to Tourism field but also did some activities related to

English competency such as translating the description of Explore Solo’s trip

destinations. The writer started the activities from 10.00 A.M to 05.00 P.M. The

writer’s job training hours in Explore Solo was from Monday to Friday.

On the first day of the job training, the writer got a piece of note from

Muhammad Yusuf, the writer’s job training supervisor, saying what should be done

by the writer for a month (March 2th

, 2015 - April 2th

, 2015). For the first week, the

writer should make brief descriptions of places to visit from Explore Solo packages.

In the second week, the writer should translate those brief descriptions from

Indonesian into English. The next week, the writer should determine destination for

his own final project together with his job training mate and should do location

survey to the destination for the final project. From the third week to the fifth week,

the writer along with his job training mate began to work as a team. Then in the

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fourth week, the writer should construct the itinerary. And in the last week, the writer

should present his own final project in the form of power point and finished it up in

form of CD and book.

From the first week to the second week, the writer should understand and the

several itinerary of Explore Solo packages. The writer was given 10 destination

packages from CV Explore Solo. These destination packages are Explore Solo,

Explore Jogja, Explore Magelang, Explore Dieng, Explore Karimunjawa, Explore

Pacitan, Explore Baluran, Explore Bromo, Explore Meru Betiri and Explore Ijen.

Each destination package has a tour itinerary and those itineraries contains places to

visit. For the example destination package of Explore Baluran, it has Baluran

National Park, Bama Beach, Bekol Savanna, Manting Water Spring as places to visit.

The writer had to make brief description about Baluran, Baluran National Park,

Bama Beach, Bekol Savanna and Manting Water Spring by searching the data of

each place from internet or other sources. This activity had to be done to make the

writer as a tour planner be able to arrange itinerary that contains all important

information about the destinations.

In the third week, the writer had to translate those 10 packages from

Indonesian to English. The purpose of this activity is to allow the writer to apply the

English language skills.

In the fourth week, the writer with his teammate had to prepare and determine

the destination as an object for final project of the job training. We decided to choose

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Kebumen City as a place for the final project. The result of field survey did not meet

the expectations such as rough access, closed places and time consuming to reach the

places. Because Kebumen did not meet the requirement, the writer with his teammate

made a new selection for destination. Kulon Progo was then chosen to be the new

option. The survey in Kulon Progo was conducted after 2-week preparation. Based

on the field survey, all of the tourism aspects on Kulon Progo were promising.

In the seventh to eighth week, the writer had to compose itinerary of Kulon

Progo. Firstly the writer should make brief description of 6 places that are included

in the itinerary of Kulon Progo. The places were Sermo Reservoir, Kalibiru, Glagah

Beach, Suroloyo Peak, Nglingo Tea Plantation and Sidoharjo Waterfall. In the ninth

week, the writer should make that description and itinerary in form of Power Point in

order to be displayed for presentation.

On May 4th

, 2015 the writer and his teammate presented the power point of

Kulon Progo final project in front of all staffs of Explore Solo. Then a week later, the

writer together with his teammate should make CDs and books containing the

material from that power point with the title: Kulon Progo: Menoreh Foothill’s

Fancy.

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C. Job Training Results

During the job training in Customize Tour Division of Explore Solo, the writer

could improve his ability and knowledge of process the making of a tour itinerary

and could learn as a tour planner related to tourism industry. The writer has

successfully finished some duties, such as:

1. Making description of destinations from Explore Solo packages

The first lesson to be a good tour planner is able to understand the destinations

that are used as tour package. A good tour planner should be able to explain all

of the destinations in the tour package that has been made by the tour planner.

The aim of this activity is to give understanding and guidance to the writer

before he makes the tour itinerary.

The writer succeeded to collect the detail information about the destination of 10

Explore Solo packages. The writer got those information from the internet.

These are the list of the packages:

a. Explore Solo Package: Candi Cetho, Kebun Teh Kemuning, Candi Sukuh,

Wayang Orang Sriwedari, Pasar Antik Triwindu, Kampung Batik Laweyan,

Keraton Kasunanan Surakarta, Museum Sangiran, Museum Batik Danar

Hadi, Waduk Cengklik.

b. Explore Yogya Package: Air Terjun Sri Gethuk, Sentra Kerajinan Perak

Kotagede, Batik Taman Sari, Malioboro, Pantai Kukup, Taman Sari, Pantai

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Krakal, Goa Pindul-Sungai Oyo, Keraton Kasultanan Yogyakarta, Candi

Prambanan.

c. Explore Magelang Package: Bukit Punthuk Setumbu, Ketep Pass, Candi

Borobodur.

d. Explore Dieng Package: Kawah Sikidang, Candi Arjuna, Telaga Menjer,

Bukit Sikunir, Telaga Cebong, Bukit Sikendil.

e. Explore Karimunjawa Package: Pulau Menjangan Besar, Pulau Menjangan

Kecil, Pantai Tanjung Gelam, Pulau Geleang, Pulau Cemara Kecil.

f. Explore Pacitan Package: Goa Gong, Pantai Watu Karu, Goa Tabuhan, Pantai

Srau, Pantai Banyu Tibo, Pantai Buyutan.

g. Explore Baluran Package: Taman Nasional Baluran, Pantai Bama, Savana

Bekol, Mata Air Manting.

h. Explore Bromo Package: Gunung Bromo, Air Terjun Madakaripura, Pusat

Kerjinan Kulit Tanggulangin.

i. Explore Meru Betiri Package: Taman Nasional Meru Betiri, Teluk Hijau,

Pantai Batu, Teluk Damai, Pantai Pulau Merah.

j. Explore Ijen Package: Gunung Ijen, Air Terjun Blawan.

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The following pictures show the example of Explore Bromo Package

description that is made by the writer,

Picture 3.2 Screenshot of Brief History of Bromo

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Picture 3.3 Screenshot of Gunung Bromo Description

Picture 3.4 Screenshot of Air Terjun Madakaripura Description

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Picture 3.5 Screenshot of Pusat Kerajinan Kulit Tanggulangin Description

2. Translating the description of destinations from Explore Solo packages. The

result of the activity above is then translated into English. The purpose of this

activity is to implement what the writer has gotten from the college. The

following pictures show the example of Explore Bromo Package translation

made by the writer,

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Picture 3.6 Screenshot of Brief History of Bromo Description

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Picture 3.7 Screenshot of Mount Bromo Description

Picture 3.8 Screenshot of Madakaripura Waterfall Description

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Picture 3.9 Screenshot of Tanggulangin Leather Craft Center Description

There are several important things from this activity that are related to the

translation subject that the writer has gotten in campus such as the writer

always writes the words in the original language in Italic because those words

cannot be translated into English (e.g. entas-entas, tugel kuncung, barikan).

Furthermore, translating should use effective sentences and appropriate

context, for example, “Orang-orang zaman dahulu menyebutnya sebagai

Gunung Brahma, translated into “In the early time, people called it Brahma

Mountain, not “People in the past call it Mount Bromo”. The last is that the

writer should be careful in choosing tense because the text contains fact

together with history, for example, “This high waterfall called everlasting

waterfall because it never stop pouring water. Madakaripura waterfall is

believed to be the final meditation place of Patih Gajah Mada from Majapahit

Kingdom”.

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3. Making itinerary of Kulon Progo

The function of an itinerary in a tour package is very important. Itinerary is a

day-by-day schedule of specific tour package/program that contains the

details of destinations, event activities, time for each activities and also other

additional information related to the tour. Itinerary makes tour program run

clearly and smoothly. The following is an example of an itinerary that was

made by the writer during the job training in Explore Solo. The writer will

explain about usability of itinerary in tour package.

Picture 3.2 Screenshot of Day 1 Itinerary from Kulon Progo Power Point

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From the picture on the previous page, the writer wrote itinerary of Day 1

with the sequentially start from Adi Sucipto Airport, Sermo Reservoir,

Kalibiru, Glagah Beach and the last is Samigaluh. The writer explained the

arrival and departure time, the distance between places, important and unique

description about the places, attractions and activities available in each place.

From that itinerary, people could estimate, visualize and know the plot about

their tour in Kulon Progo. In creating good result of work, a company should

be innovative and creative. Tour package is very essential and important for

Explore Solo because Explore Solo is a company which runs in tourism

industry business. Explore Solo is aware to do any tour budgeting and

customize tour function to create good tour itinerary in the public especially

for its customers. The ways used by Explore Solo to create its tour itinerary

are taught to the writer during the job training. The following points show the

writer’s process of making an itinerary in CV. Explore Solo:

1. Pre-Project Survey

a. Finding Deep Information of Determined Place Through Internet and

Other Resources

After Kulon Progo had been determined as a potential destination

place, the writer then searched the important information about the

place. This step needs to be done first to get deeper information about

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the determined place before making an itinerary. The writer searched

for notable information such as the detail location of Kulon Progo, the

width of Kulon Progo area, well-known tourism objects in Kulon

Progo, unique things about Kulon Progo and also brief history of

Kulon Progo. The following picture shows the description of Kulon

Progo that is made by the writer.

Picture 3.3 Screenshot of Kulon Progo description

After getting all of the important information about the destination

place, the writer searched the interesting and potential tourism sites

around the determined place. The writer categorized the types of

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tourism sites in order to make the tour impressing. Then the writer

sorted the beach tourism object, nature scenery tourism object, hills

tourism object, plantation tourism object, etc. The determined tourism

site in Kulon Progo are Sermo Reservoir (water tourism object),

Kalibiru (outbond and nature scenery tourism object), Glagah Beach

(beach tourism object), Suroloyo Peak (hills and nature scenery

tourism object), Nglingo Tea Plantation (plantation tourism object),

Sidoharjo Waterfall (water tourism object). After that the writer

searched important information about determined tourism sites. After

getting information about the tourism sites, the writer put the list of

tourism sites in the right order that are suitable with the category of

tourism objects. This step can be changed depending on the field

survey.

b. Establishing starting point & finishing point place

Starting point and finishing point is a benchmark used for the crew of

Explore Solo and the customers who follow the tour to gather to begin

the tour and also to end the tour. Starting point and finishing point

should be a public place that is easy to find such as the airport, railway

station and bus terminal. Then the writer decided to choose Adi

Sucipto International Airport as the starting point and finishing point.

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c. Determining plot for itinerary

The itinerary was made after all these steps implemented. However,

determining plots for destination must be done before doing project

survey. The function of this step is to make the design and illustration

of the itinerary before mapping. The determined route in the itinerary

should be genuinely implemented because the writer and his teammate

can ascertain the tourism object that is suitable with time,

circumstances and objectives. For example, Glagah Beach is suitable

for sunset, so that the writer and his teammate have to be at the

Glagah Beach at afternoon before sunset.

The following picture shows the plot of Kulon Progo itinerary that is

made by the writer,

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Picture 3.4 Screenshot of plot for itinerary day 1

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Picture 3.5 Screenshot of plot for itinerary day 2

d. Mapping

Before doing project survey, the writer set a travel route according to

the sequence of tourism object in the itinerary. Based on the data from

the

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internet and other resources, the writer created the easiest and fastest

way from one place to other places in sequence.

The following picture shows the route for project survey. The tour

began from Adi Sucipto International airport as starting point and

finishing point that is shown by the picture below at the star symbol, 1

is Sermo Reservoir, 2 is Kalibiru, 3 is Glagah Beach, 4 is Suroloyo

Peak, 5 is Nglingo Tea Plantation and 6 is for Sidoharjo Waterfall.

Picture 3.6 Screenshot of Kulon Progo itinerary mapping

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2. Project Survey

After getting all the data, the writer with his teammate summarized and

filtered the information to make it as valid information as a provision

before doing project survey to Kulon Progo. Then they did project survey

in order to get direct and deeper information on the destination place and

also tourism sites. The steps were as follows:

a. Noting Important Location

The writer noted gas station, mosque, hospital, hotel/inn, restaurant,

souvenir shop, monument and also notable place along the way

through to tourism sites. This step needs to be done so that the writer

could explain where the place and how far the place is if there are any

urgent conditions or the tourists want to find something from that

public place.

b. Making Time Estimation and Distance Approximation

Time and distance are important to be planned. The writer made time

estimation based on the schedule of the itinerary. The writer ensured

that the schedule runs according to the plan then noted the time

needed from one tourism object to another places.

c. Collecting Data

The data would be more accurate when it is collected directly from a

trustworthy source. The writer collected data by asking the people

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who live around the tourism object or the organizer of every tourism

objects. The collected data such as history of the tourism object, the

legend of that place, price of the ticket, facilitation, the inn around the

object, and the traditional food or snacks should be deeply obtained.

4. Finishing books and CDs

In making books and CDs, the writer worked the CDs, while his teammate

worked the books. The writer and his teammate were one group in making

final project. The writer learnt as a tour planner in his duty tour itinerary

maker, while his teammate learnt as a display design and content in his duty

as photo editor, book layout editor and book design editor. The writer copied

his power point file of Kulon Progo to the CD. The CD contents 48-slide

power point file of Kulon Progo. The first page contains the slogan of Kulon

Progo. Page 2 contains brief and notable description of Kulon Progo region in

Indonesian language. Page 3-page 20 contains the tourism sites of Kulon

Progo started from Sermo Reservoir, the second is Kalibiru, next is Glagah

Beach, the fourth is Suroloyo Peak, then Nglingo Tea Plantation, and the last

one is Sidoharjo Waterfall with brief and important information in each

tourism sites in Indonesian language. Page 21-page 24 contains the itinerary

from day 1 until day 2. In day 1 with right sequence is Sermo Reservoir-

Kalibiru-Glagah Beach and in day 2 with right sequence is Suroloyo Peak-

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Nglingo Tea Plantation-Sidoharjo Waterfall in Indonenisan language. Page 25

contains the slogan of Kulon Progo. Page 26 contains brief and notable

description of Kulon Progo region on the next page in English. Page 27-page

43 contains the tourism sites of Kulon Progo started from Sermo Reservoir,

the second is Kalibiru, next is Glagah Beach, the fourth is Suroloyo Peak,

then Nglingo Tea Plantation, and the last one is Sidoharjo Waterfall with brief

and important information in each tourism sites in English. Page 44-47

contains the itinerary from day 1 until day 2. In day 1 with right sequence is

Sermo Reservoir-Kalibiru-Glagah Beach and in day 2 with right sequence is

Suroloyo Peak-Nglingo Tea Plantation-Sidoharjo Waterfall in English. Page

48 contains the name of the writer and his job training mate. The CD’s

content has 2 versions of languages, from page 1-24 in Indonesian then page

25-48 in English.

D. The Problems of Making an Itinerary Tour and Their Solution

In making an itinerary, surely, there are problems faced by the writer. The

problems that the writer faced during making an itinerary are explained below.

1. Lack of experience in finding a region with its tourism objects

On the fourth week of job training, the writer found difficulty in finding a

region or regency for final project. The expected area or region should be

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potential place that have distinctive tourism objects. The main problem faced by

the writer’s is lack of experience in exploring tourism objects in Java Island and

its surrounding. Furthermore, the writer’s lack experience in national region

tourism field also contributes to create problem to find a region with its tourism

objects. Therefore the writer need more time to determine region and its

preparation for final project that should be finished before fourth week.

In solving the problem, the writer asked the job training supervisor. He

suggested to explore potential tourism area in southeast part of Central Java. The

writer maximized the use of internet to know more about the region in southeast

part of Central Java. Finally, the writer found Pranji Hill, Van Der Wijk Fortress,

Ayah/Logending Beach, Padegolan Rafting and Jemur Adventure Park that were

located in Kebumen Regency.

2. Difficulty in preparing and obtaining project survey

The other problem in making an itinerary for final project was preparing

and obtaining project survey. The late process of implementing final project that

took several weeks was mainly caused by this problem. There were complex

process faced by the writer in preparing project survey and also several problems

faced by the writer in obtaining project survey. The writer should conduct

project survey that is new for the writer, so that the writer finds difficulty. The

failure of project survey in Kebumen shows the difficulty in preparing and

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obtaining project survey. Steps of pre-project survey that were not well-arranged

and lack mastership about Kebumen and its tourism objects led the failure.

As the job training supervisor suggests, the writer should practice more

the skills as tour planner to solve the problem above. The writer should more

focus on structuring and memorizing steps, maximizing the use of the

technology and also bringing out the creativity in order to solve any obstacle in

project survey.

Finally, Kulon Progo was then chosen to be final destination for job

training final project report. The writer truly did his work as a tour planner. The

writer tried to be serious and detail in every process of making an itinerary of

Kulon Progo.

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