5 tips for killer website copy.
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Transcript of 5 tips for killer website copy.
![Page 1: 5 tips for killer website copy.](https://reader036.fdocuments.in/reader036/viewer/2022082700/54b4a1f34a7959684c8b4572/html5/thumbnails/1.jpg)
5 tips for killer website copy.
By Splash Copywriters
www.splashcopywriters.co.uk
![Page 2: 5 tips for killer website copy.](https://reader036.fdocuments.in/reader036/viewer/2022082700/54b4a1f34a7959684c8b4572/html5/thumbnails/2.jpg)
The key to creating powerful copy that sells is to understand human psychology.
Why do we act the way we do?Why do we buy things?Why do we say ‘yes’?
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Here are 5 concepts to understand…
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1. We’re intellectually lazy.
People tend to gloss over copy that contains any sort of problem.
For that reason, business copy should be created with everyday language that’s easy to understand.
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2. What meets our eyes first?
We place a lot of importance on what we see first. That means your headlines have to be spot on.
And make sure you get your main points across quickly.
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3. Be original.
Not only will duplicated website copy give you an SEO nightmare, but it’s not going to be good for business.
Readers are more perceptive than you think.
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4. We remember bad experiences.
Strive as you might to create the perfect website with amazing images and powerful copy, if you make a mistake, people will notice. And remember.
Take time to check your website thoroughly.
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5. Keep it simple.
Using as few words as possible means that your readers will get a smoother, slicker experience.
Keep your business website straightforward.
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Splash Copywriters are experienced, creative copywriters who have written for some of the UK’s biggest companies.
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We know how to write words that work, so if you think we can help you in any way, get in touch.
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Call Matt on 07812 581 297 or take a look at our website:
www.splashcopywriters.co.uk