Killer Tips for an Effective Email Marketing Campaign

Email marketing is a highly effective tool for reaching out to customers and promoting your business, although getting it right often proves difficult. Below are top tips on how to achieve effective email marketing:

1. Be Creative

Hundreds of emails hit your customer’s inbox on a daily basis, what makes your email different, why should they read it?

2. Ensure emails display on mobile devices

Have emails in both html and plain text – allowing people to read the email if it does not display correctly.Also include a link to a web version of the email

3. Be people focused

• Marketing is all about people; customers, employees etc., so it makes sense your emails would be aimed at people too

• Email based learning• Personalization

4. Relevancy

• Highly important!! Customers will not open an email that is not relevant to them.

• You are then wasting money sending emails with no chance of a return.

• You will lose your credibility by sending emails to the wrong target.

5. Take deliverability failure rates seriously

• A lot of companies overlook this – once the email is sent they focus on the return they get, but not the failure rates – this is important to assess why those emails have failed – preventing future unnecessary costs and blacklisting.

To help you take the advantage of an effective email marketing campaign which we have. We can give you all the advice in the world, but the best results are going to be the output surely.