Webinar Presentation: Killer Landing Pages That Boosts Leads
[Unwebinar] How to Write Killer Landing Page Copy
Transcript of [Unwebinar] How to Write Killer Landing Page Copy
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Amy HarrisonFounderWrite With Influence
How to Write Killer Landing Page Copy
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Amy Harrison
FounderWrite With Influence@HarrisonAmy
How to Write Killer Landing Page Copy
It Doesn’t Start With Headlines, Bullets and Calls to Action…
It Starts With Your Story of Persuasion
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Landing pages are just like blockbuster
movies…
The same elements are used to tell a different
story each time.
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To tell a great story, you need to start with all of the pieces to hand
Start with all the pieces… …then put them in place.
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What happens if you start writing WITHOUT the pieces to hand?
• Repetition = invisible copy
• Missing elements = low value
• Copy that sounds like everyone else
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The Power of a Persuasive Story is More Natural Than You May Think
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Go on… you know you want to…
• You’ve never seen anything like it
• This is perfect for you
• Everyone’s doing it
• You’re going to LOVE it
• It’s SO easy
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• You’ve never seen anything like it (USP)
• This is perfect for you (Symptoms)
• Everyone’s doing it (Social Proof)
• You’re going to LOVE it (Benefits)
• It’s SO easy (Ease-of-use)
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You’ve never seen anything like it(USP)
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@morys @unbounce #unwebinar@mackfogelson @unbounce #unwebinar@chrisgoward @unbounce #unwebinar@supahstef @unbounce #unwebinar@MPatterson22 @unbounce #unwebinar@morys @unbounce #unwebinar@morys @unbounce #unwebinar@mackfogelson @unbounce #unwebinar@chrisgoward @unbounce #unwebinar@supahstef @unbounce #unwebinar@HarrisonAmy @unbounce #unwebinar
@morys @unbounce #unwebinar@mackfogelson @unbounce #unwebinar@chrisgoward @unbounce #unwebinar@supahstef @unbounce #unwebinar@MPatterson22 @unbounce #unwebinar@morys @unbounce #unwebinar@morys @unbounce #unwebinar@mackfogelson @unbounce #unwebinar@chrisgoward @unbounce #unwebinar@supahstef @unbounce #unwebinar@HarrisonAmy @unbounce #unwebinar
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Compete for (and win) more international business with a workforce fluent in English
ABC English for Employees: Helping your business expand into new markets
See employees using English accurately and confidently in just 6 weeks
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• Put all the pieces of your story (puzzle) in front of you
• At this stage DON’T self-edit, get everything down
• Highlight the ones that matter most to your customer
• Use these pieces to create strong value proposition statements
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This is perfect for YOU(Symptoms)
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“Choose this product to align syndicated and point-of sale data in multiple
countries and from a variety of data sources and time periods.”
Analytics Firm(Cure)
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“Are you struggling to reconcile product data in different countries and
currencies? If so, click here to see how [product name] can help”
Analytics Firm (Symptom)
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@morys @unbounce #unwebinar@mackfogelson @unbounce #unwebinar@chrisgoward @unbounce #unwebinar@supahstef @unbounce #unwebinar@MPatterson22 @unbounce #unwebinar@morys @unbounce #unwebinar@morys @unbounce #unwebinar@mackfogelson @unbounce #unwebinar@chrisgoward @unbounce #unwebinar@supahstef @unbounce #unwebinar@HarrisonAmy @unbounce #unwebinar
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Using symptoms in your story of persuasion
1. Here’s what you may have recognised (Symptoms)
2. Here’s what’s causing them (Problem)
3. Here’s what you need to do (Cure)
4. Here’s what’s possible if you do (Results)
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@MPatterson22 @unbounce #unwebinar
If you’ve been seeing regular results from your training but have now hit a plateau (1), we can help. Repeating the same
or similar workouts is often the cause of getting stuck asthe body needs a variety of work outs to keep improving. (2) We provide tailored exercise plans and change them every
three weeks. (3) You get a workout that feels fresh and challenging each and every time and our online app lets you
track and see your fitness improve week after week.(4)Long copy
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ABC Analytics is for you if:
• You can’t reconcile data easily between countries• It takes 3-4 weeks for full performance reporting• It’s a challenge to calculate ROI on trade promotions• You don’t have the distribution insights to accurately
predict future sales trendsBullets
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You’re Going to LOVE it (Benefits)
Why You Should Never Write Copy Without Your Impact Table Nearby
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@morys @unbounce #unwebinar@mackfogelson @unbounce #unwebinar@chrisgoward @unbounce #unwebinar@supahstef @unbounce #unwebinar@MPatterson22 @unbounce #unwebinar@morys @unbounce #unwebinar@morys @unbounce #unwebinar@mackfogelson @unbounce #unwebinar@chrisgoward @unbounce #unwebinar@supahstef @unbounce #unwebinar@HarrisonAmy @unbounce #unwebinar
@morys @unbounce #unwebinar
Using your Impact Table to write better copy
You get this / this is what we have
(which means)
You get these results / see this impact
(which means)
You feel like this
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Your Story of Persuasion Handout
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• You’ve never seen anything like it (USP)
• This is perfect for you (Symptoms)
• Everyone’s doing it (Social Proof)
• You’re going to LOVE it (Benefits - Impact Table)
• It’s SO easy (Ease-of-use)
@mackfogelson @unbounce #unwebinar@chrisgoward @unbounce #unwebinar@supahstef @unbounce #unwebinar@MPatterson22 @unbounce #unwebinar@morys @unbounce #unwebinar@morys @unbounce #unwebinar@mackfogelson @unbounce #unwebinar@chrisgoward @unbounce #unwebinar@supahstef @unbounce #unwebinar@HarrisonAmy @unbounce #unwebinar
Your Story of Persuasion Handout
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Practical copywriting skills and techniqueswww.writewithinfluence.com
Copywriting coaching and writing serviceswww.harrisonamy.com
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