5TIPSFOR

KILLER WEB 

CONTENT

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Good content is about providing relevant informationto current and potential customers for the purpose of: building trustenhancing brandingincreasing awarenessand establisging positive attitute.

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Know your audienceand their motives

1

Conduct customer research such as: online surveys,web analytics, or data that has been gatheredthrough other channels including newsletters, callcentres or user testing.

Ask your existing customers why they chose yourproduct or service.

Understanding their motives will enable you totailor your content to suit both their needs and theneeds of potential clients.

Don't try to selltry to solve a problem

2

Visitors can quickly leave a site if they feel you arejust trying to force your product or service on them.

Understand what problem your product or servicewill solve for your customer.

Shape your content accordingly.

Choose atone and styleand stick to it

3

Pick a personality for your site. Is it professional,formal or sensible?

Or is it fun, cheeky and conversational?

Ensure everyone who writes for the siteunderstands your corporate personality so that thetone and style remains consistent.

Punctuateconsistentlyand keep sentences short

4

Short sentences are easier to read on the web.

Don't be tempted to cut and paste from adocument.

Review and re-write for your website.

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Write for your audience please them & you'll please Google

5

Write content that your audience will want toread, in the language and terminology that theyunderstand.

Break your services up over different pages so youcan write quality content for each page.

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Finally, don't forget to review your contentregularly.

Content is not a set and forget component of yourwebsite.

Keep it up-to-date, keep it relevant and keep itfresh.

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