Creating a safety net through quality contentSMX WestbyJosh Moody@gotmoody@97thfloor

introintro

we live in an unpredictable time

algorithms costing companies big $$$

you could be pushed out of sight

and your data could disappear overnight

no need to be afraid

you just need to mitigate riskby diversifying your traffic sources

social postcards

Social postcards for espnW

shared well on social

use as twitter cards

use as open graph images

picked up by many sites = referral traffic

social postcards increased Pinterest followers from103 followers

3,770 followers

BuzzFeed

BuzzFeed had 941million views in the last 30 days

How can I get a piece of that traffic?

join the BuzzFeed communityhttp://www.buzzfeed.com/community

make sure your post is robust and picture/gif heavy

we added a social postcard and call to action at #3

thats what Im talking about

trafficWeve seen up to 10% of total views as referral traffic10% of 370,000 = 37,000 views

Slideshare

take some of your content

chop it up for slideshare

another infographic to slice up

chop it up for slideshare

Then reuse in BuzzFeedBuzzFeed postPlacement within post

Great exposure AND referral traffic!

Thank you!@gotmoodyJosh Moody97th Floor@97thfloor97thfloor.com