Domino's Breaking Back In!

John Deere has repeatedly outperformed Caterpillar on measures of Brand Equity including Brand Strength – a leading indicator of future financial performance

BAV Solves Your Crisis!

The power of social responsibility for brand equity

Can American Brands Save the American Brand Name?

Breakaway celebrity, Lady Gaga, confirms position as stand-out breakaway brand at 2013 VMAs

Super bowl vs Olympic Games

Brand Israel: Its Evolving Impacts on the Country’s Political Credibility

Even in the worst of times, barbeques have maintained Relevance

Sears Gets Fancy, But Straying from Relevance?

Does the shifting age of marriage among women affect the Brand Equity of TheKnot.com?

The Erosion of Bank Brands, a Pre- and Post- Recession Story

BAV Consulting Takes a Look at the Coach Brand

Check out how the Red Sox have evolved as both a team and brand since 2012, according to BAV data

The HTC Anomaly

Cracking the Crackberry Code

Carnival cruises brand equity

BAV 101