Breakaway celebrity, Lady Gaga, confirms position as stand-out breakaway brand at 2013 VMAs
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11/01/2022 Brand STRENGTH (Energized Differentiation & Relevance) 0 50 100 0 50 100 Brand STATURE (Esteem & Knowledge) 1 BREAKAWAY BRANDS Lady Gaga breaks away from other celebrities Lady Gaga’s performance at last night’s MTV VMAs reconfirmed her sheer talent and uniqueness Niche Leadership Undeveloped Commodity or Eroded Ubiquitous Source: BrandAsset ® Valuator USA All Adults 2012 Celebrities Lady Gaga’s extreme Energized Differentiati on levels set her apart from other celebrities
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Lady Gaga’s performance at last night’s MTV VMAs reconfirmed her sheer talent and uniqueness
Transcript of Breakaway celebrity, Lady Gaga, confirms position as stand-out breakaway brand at 2013 VMAs
04/14/2023
Bra
nd
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(Ene
rgiz
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Diff
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ntia
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& R
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ce)
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50
100
0 50 100
Brand STATURE(Esteem & Knowledge)
1
BREAKAWAY BRANDS
Lady Gaga breaks away from other celebrities Lady Gaga’s performance at last night’s MTV VMAs reconfirmed her sheer talent and uniqueness
Niche
Leadership
Undeveloped Commodity or Eroded
Ubiquitous
Source: BrandAsset® Valuator USA All Adults 2012
Celebrities
Lady Gaga’s extreme
Energized Differentiation levels set her
apart from other celebrities
