Check out how the Red Sox have evolved as both a team and brand since 2012, according to BAV data
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Source: BAV USA Q3 2012-Q3 2013, MLB Fans What a difference a year makes: How the BoSox have evolved as both a team and a brand since the end of their 2012 season Prestigious Carefree Dynamic Rugged Leader High quality Daring Down to Earth 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 81% 58% 56% 43% 32% 29% 27% 22% Percent Change in Imagery Among MLB Fans Q3 2012 Q3 2013
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Transcript of Check out how the Red Sox have evolved as both a team and brand since 2012, according to BAV data
Source: BAV USA Q3 2012-Q3 2013, MLB Fans
What a difference a year makes: How the BoSox have evolved as both a team and a brand since the end of their 2012 season
Prestigious
Carefree
Dynamic
Rugged
Leader
High quality
Daring
Down to Earth
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
81%
58%
56%
43%
32%
29%
27%
22%Percent Change in Imagery
Among MLB FansQ3 2012 Q3 2013
