Carnival cruises brand equity
1
11/01/2022 Brand STRENGTH (Energized Differentiation & Relevance) 0 50 100 0 50 100 Brand STATURE (Esteem & Knowledge) 1 Source: BrandAsset ® Valuator USA All Adults,2011- First Half 2013 PowerGrid Carnival Cruises has experienced a major drop in brand equity in result of their recent ship disasters It is going to take some major work to get the Esteem and Relevance levels back up Niche Leadership Undeveloped Commodity or Eroded Ubiquitous 2011 2012 FH2013 E_D REL EST KNO 0 20 40 60 80 100 2011 2012 FH2013 Significant at the Fu n Friend ly High Quality Charmi ng Trustwort hy Reliable Significant Drops in Brand Equity 2012-FH2013
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Carnival Cruises has experienced a major drop in brand equity as a result of their recent ship disasters
Transcript of Carnival cruises brand equity
04/14/2023
Bra
nd
ST
RE
NG
TH
(Ene
rgiz
ed
Diff
ere
ntia
tion
& R
ele
van
ce)
0
50
100
0 50 100
Brand STATURE(Esteem & Knowledge)
1
Source: BrandAsset® Valuator USA All Adults,2011- First Half 2013
PowerGrid
Carnival Cruises has experienced a major drop in brand equity in result of their recent ship disasters It is going to take some major work to get the Esteem and Relevance levels back up
Niche
Leadership
Undeveloped Commodity or Eroded
Ubiquitous
2011
2012
FH2013
E_D REL EST KNO0
20
40
60
80
100
2011 2012 FH2013
Significant at the
Fun
Friendly
High
QualityCharmi
ng
Trustwo
rthy
Reliable
Significant Drops in Brand Equity
2012-FH2013
