Domino's Breaking Back In!

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Domino’s Breaking Back In!

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Transcript of Domino's Breaking Back In!

Page 1: Domino's Breaking Back In!

Domino’s Breaking Back In!

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Brand STATURE(Esteem & Knowledge)

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BrandAsset® Consulting: USA BAV All adults 2007, 2008, 2009

Until recently, the Domino’s brand was on the decline as consumers became fed-up with the cardboard and ketchup pizza

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A recent branding initiative took the criticism head on to try and win back consumers with a two-way dialogue

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BrandAsset® Consulting: USA BAV All adults 2009, 2010, 2011

Domino’s is rebuilding the brand with the re-growth of Differentiation, inspiring consumers to give it a fresh look and creating platform to next improve Esteem

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BAV® Consulting3 Columbus Circle

New York, NY 10019

www.bavconsulting.com

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BAV ® Consulting TeamBAV ® Consulting Team

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Geetu BediVice President917.858.3926212.210.4108

[email protected]

Anne RiversSVP, Director of Brand Strategy

917.836.9884212.210.3553

[email protected]

Huei-Yu LinBrand Analyst

[email protected]

Oliver PalleyBrand Analyst

[email protected]

Liza RtischevBrand Analyst

[email protected]

Jennifer XueBrand Analyst

[email protected]

Anna BlenderBrand Consultant

[email protected]

Swati Bhargava Brand Consultant

[email protected]