#SMX #23B | @Portent | @SaraLingafelter

#SMX #23B | @Portent | @SaraLingafelter

#SMX #23B | @Portent | @SaraLingafelter

#SMX #23B | @Portent | @SaraLingafelter

Business Goals

Metrics

Tactics

#SMX #23B | @Portent | @SaraLingafelter

#SMX #23B | @Portent | @SaraLingafelter

#SMX #23B | @Portent | @SaraLingafelter

#SMX #23B | @Portent | @SaraLingafelter

#SMX #23B | @Portent | @SaraLingafelter

http://bit.ly/17i0vKg

http://bit.ly/17FuYz7

#SMX #23B | @Portent | @SaraLingafelter

#SMX #23B | @Portent | @SaraLingafelter

( Modified from a recap slide from Avinash Kaushik at Mozcon 2013 )

#SMX #23B | @Portent | @SaraLingafelter

#SMX #23B | @Portent | @SaraLingafelter

#SMX #23B | @Portent | @SaraLingafelter

• New website visitors New customer

acquisition

• Track visitor loyalty & visitor recency Increased

customer retention

• Track share of voice / conversation Gain against your

competition

• Survey! Brand awareness*

#SMX #23B | @Portent | @SaraLingafelter

#SMX #23B | @Portent | @SaraLingafelter

Creepy Cool

#SMX #23B | @Portent | @SaraLingafelter

#SMX #23B | @Portent | @SaraLingafelter

Even Cooler

#SMX #23B | @Portent | @SaraLingafelter

#SMX #23B | @Portent | @SaraLingafelter

#SMX #23B | @Portent | @SaraLingafelter