SMX Social Media 2011 Scottsdale AZ by Mat Siltala

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    06-May-2015
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@Matt_Siltala's presentation on Foursquare at SMX Social Media 2011 in Scottsdale, AZ.

Transcript of SMX Social Media 2011 Scottsdale AZ by Mat Siltala

  • 1.Checking Into The Real World Mat Siltala, President [email_address]

2. 3. 4. 5. 6. 7. A 2011 study by the National Restaurant Association confirms that consumers who use social media, including apps, Twitter, Facebook, Foursquare, UrbanSpoon and more, not only dine out more, but are more likely to become return customers.(ReadWriteWeb) 8. 9. 10. as a customer acquisition tool 11. as a customer retention tool 12. as acustomer retentiontool!

  • Free bear claw with 10th check-in!

13. 95% of Facebook Wall posts are not answered by brands.(All Facebook) 14. as aMonitoringTool 15. Explore Tab 16. Trending 17. RADAR 18. in the physical world Have a physical callout: 19. in the physical world #engage 20. 34% of marketers have generated leads using Twitter, and 20% have closed deals using Twitter(AllTwitter) 21. What makes people retweet? 92% interesting content. 84% humor. 66% personal connection. 21% celebrity status.32% offered incentive (tangible or virtual).26% "Please RT!"(WhiteFireSEO) 22. in the physical world 23. in the physical world 24.

  • Createmonetaryincentive for checkin

Tommy Boy needs to find a Tailor 25.

  • check-in and order off the lunch or dinner menu -
  • chicken wings included!

Use intandemwith main offers 26.

  • 25% off T-Bone steak from your local butcher if you bring a friend... oh wait...

Createdrawfor groups 27. 28. Tips - Foursquares version of Reviews

  • Tip Tommy Boy could have used:
  • Be sure to use an ADULT SIZE as an ADULT!

29. tips Reviews are huge for gaining new customers.-customers post activity to other social networks HUGE! hint hint 30. 31. .citation proof 32. 33. Incentivize people to dogood . 34. 35. Plan out your trips. Foursquare Discovery 36. Plan out your trips. 37. lists

  • Tommy's favorite spots:
    • the weight room
    • any place with wings
    • college
    • dunkin donuts
    • the butcher
    • the airport
    • chicago
    • sandusky

38. Sources & All Image Credit: 39. URL Credits:

  • http://blog.foursquare.com/2011/11/15/the-magic-of-foursquare-discovery-now-on-your-big-screen-devices-new4sq/
  • http://adage.com/article/adagestat/stats-day-50-social-media-stats-kickstart-slide-deck/231093/
  • http://mashable.com/2011/11/14/foursquare-badges-now-level-up/
  • http://blogs.hbr.org/cs/2011/11/five_foursquare_tactics_to_att.html
  • http://searchengineland.com/save-to-foursquare-button-reaches-into-the-real-world-103023

40. Matt Siltala, President dreamsystemsmedia.com mat @ dreamsystemsmedia .com THANK YOU! Download: http://www.SlideShare.net/MattSiltala