SMX Social Media 2011 Scottsdale AZ by Mat Siltala

Checking Into The Real World Mat Siltala, President

[email protected]

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A 2011 study by the National Restaurant Association confirms that consumers who use

social media, including apps, Twitter, Facebook, Foursquare, UrbanSpoon and more, not only dine out more, but are more likely to become

return customers.

(ReadWriteWeb)

as a customer acquisition tool



as a customer retention tool



as a customer retention tool! Free bear claw with 10th check-in!





95% of Facebook Wall posts are not answered by brands.

(All Facebook)

as a Monitoring Tool



“Explore” Tab



“Trending”



“RADAR”



in the physical world

Have a physical callout:




#engage





34% of marketers have generated leads using Twitter, and 20% have

closed deals using Twitter

(AllTwitter)



What makes people retweet? 92% interesting content. 84%

humor. 66% personal connection. 21% celebrity

status. 32% offered incentive (tangible or virtual). 26%

"Please RT!"

(WhiteFireSEO)

Create monetary incentive for checkin

Tommy Boy needs to find a Tailor



“check-in” and order off the lunch or dinner menu - chicken wings included!



Use in tandem with main offers

25% off T-Bone steak from “your local butcher” if you bring a friend... oh wait...

Create draw for groups



“Tips” - Foursquare’s version of ‘Reviews’

Tip Tommy Boy could have used:

“Be sure to use an ADULT SIZE as an ADULT!”



tips

Reviews are huge for gaining new customers.

-customers post activity to other social networks

HUGE!…hint hint



….citation proof



Incentivize people to do good.



Plan out your trips….

Foursquare Discovery



Plan out your trips….

lists

Tommy's favorite spots:1. the weight room2. any place with wings3. college4. dunkin donuts5. the butcher6. the airport 7. chicago8. sandusky



Sources & All Image Credit:



URL Credits:



•http://blog.foursquare.com/2011/11/15/the-magic-of-foursquare-discovery-now-on-your-big-screen-devices-new4sq/

•http://adage.com/article/adagestat/stats-day-50-social-media-stats-kickstart-slide-deck/231093/

•http://mashable.com/2011/11/14/foursquare-badges-now-level-up/

•http://blogs.hbr.org/cs/2011/11/five_foursquare_tactics_to_att.html

•http://searchengineland.com/save-to-foursquare-button-reaches-into-the-real-world-103023

http://blog.foursquare.com/2011/11/15/the-magic-of-foursquare-discovery-now-on-your-big-screen-devices-new4sq/



http://adage.com/article/adagestat/stats-day-50-social-media-stats-kickstart-slide-deck/231093/



http://mashable.com/2011/11/14/foursquare-badges-now-level-up/

http://mashable.com/2011/11/14/foursquare-badges-now-level-up/

http://blogs.hbr.org/cs/2011/11/five_foursquare_tactics_to_att.html

http://blogs.hbr.org/cs/2011/11/five_foursquare_tactics_to_att.html

http://searchengineland.com/save-to-foursquare-button-reaches-into-the-real-world-103023



THANK YOU!

Matt Siltala, Presidentdreamsystemsmedia.com

[email protected]

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SMX Social Media 2011 Scottsdale AZ by Mat Siltala

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