What’s Next… In Media

@AndrewGirdwood

Will the giants have to merge?

ContentUP

CPMDOWN

Audience Targeting

SEO

PPC

Display

Social

AffiliateCRM

FRAGMENTATION

CONSTANT

Scale?

(1) Pay Them

CPMDOWN

CPASTATIC

MoneyChangesTheRules

Facebook Games

(2) Earn Them

Loyalty

BuildingCommunities

What’s Next…

Relationships

ContentUP

RelationshipsUP

ContentUP

ContentUP

ContentUP

ContentUP

Creditshttp://www.flickr.com/photos/havovubu/3728604649/http://www.flickr.com/photos/28385889@N07/3058090229/http://www.flickr.com/photos/acediscovery/4695799532/http://www.flickr.com/photos/redroom/2355264203/http://www.flickr.com/photos/naturegeak/6644690863/http://www.flickr.com/photos/ajft/5682093971/http://www.flickr.com/photos/jackdorsey/248521856/http://www.flickr.com/photos/thethingsitdoes/7946769110/http://www.flickr.com/photos/almondbutterscotch/7946710584/

@AndrewGirdwoodwww.lbi.com