WHAT’S NEXT

2011

Presented by

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#1 ONLINE MEETS

OFFLINE

Mobile will bridge the

gap between online

and offline

experiences,

challenging

marketers to connect

the dots through

creative solutions

that match their

consumers’ mobile

consumption habits.

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#2 DIGITAL AT

THE NUCLEUS OF

BRAND STRATEGY

A new approach to brand

strategy is emerging that

embraces digital at its core,

inspiring ideas that center on

connecting brand attributes

to naturally social and

sharable things that exist

outside of the product

experience.

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#3 BRANDS

BEHAVING

LIKE PEOPLE

As brands increasingly enter

online spaces to engage with

consumers, consumers will

more than ever assess brands

as they would people.

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#4 RISE OF

SOCIAL SHOPPING

& E-COMMERCE

Consumers will expect shopping

experiences to align with a new

paradigm of constant connectivity,

demanding more immediacy and

intimacy from retailers.

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#5 MOBILE HANDSET AS

A LIFE CONTROLLER

Mobile devices will garner even

greater functionality, emerging

as the control center for

consumers’ daily activities and

creating opportunities for

brands to provide value and

increase retention.

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#6 DIGITAL AS

THE SAVIOR OF

TRADITIONAL

MEDIA

Digital platforms and

behaviors are amplifying

and reinventing

traditional media,

breathing new life into

old publishers and

allowing brands to

emerge as co-founders of

a new media space.

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#7 CROSS-

CHANNEL

GROWS UP

Media attribution will continue to

mature, as advanced technologies

prove the achievability and

accuracy of new cross-channel

measurement strategies.

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#8 INTERNET OF

THINGSWi-Fi technologies are enabling

nearly any device to connect to

the internet, providing new

opportunities for brands when it

comes to out-of-home and in-

store promotions.

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#9 INNOVATION OF

ONLINE AD UNITS

Banner ads will head in new

directions, thanks to developers

increasingly turning to non-Flash

formats like HTML5 and marketers

integrating the Facebook Like button

into online ad creative.

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#10 SEARCH & SOCIAL

COLLIDE

Developments in 2010 have laid the

groundwork for an exciting year in the

natural search space, with the engines

vying for unprecedented integration with

searchers’ social graphs.

Blog.360i.comAll images via Flickr

Read the full report at:

http://bit.ly/whatsnext2011