Post on 10-May-2015
description
Social Media Swapnil Bagul
Social Media is the democratization of information, transforming people from content readers and consumers into content publishers.
What is Social Media?
In other words Social media is a conversation between…………….
Lawmakers Employees Donor’s & Volunteers Everybody!
Internet forums/groups
Social networks Blogs Wikis Podcasts File/data-sharing
Social tagging Social
bookmarking Micro-blogging Virtual
communities RSS feeds
That conversation is powered by
How is Social Media different from traditional media?
Traditional Social
Driven and Controlled by editors and publishers.
Based on one –to-many model (also called a broadcast model).
Government Regulation & Censorship.
Limited channels of information.
Driven and Controlled by users.
Based on many-to-many model, rooted in conversation.
Democracy of users and no censorship restrain.
Endless Channels of information.
A few examples of Social media channels……
And few more…….
Years to Reach 50 million Users:
Radio (38 Years) TV (13 Years) Internet (4 Years) IPod (3 Years)
Facebook added 100 million users in less than 9 months. IPhone applications hit 1 billion in 9 months.
Social Media : Who is doing What?
If Facebook were a country it would be the world’s 3rd largest between the United States and Indonesia
Facebook users spend 5 billion minutes on the site each day
20 hours of video are uploaded to YouTube every minute
One billionth Tweet in 2008. 13.1 billion Currently
Cont.……
People who are deeply engage in social media, social Networks are already a much heavier influence on personal choices than traditional advertising.
53% of people say that blog content influences purchase decisions.
78% of consumers say they trust other consumers' recommendations Over all advertising/marketing avenues.
Social media is a potential growth area through which major donors Can be cultivated.
The Social Media for Social Causes Study found that 84% of the “social media savvy” aged 30-49 and 55% of those older than 50 have used social media to discuss philanthropy.
Why should you care about social media?
Expand and extend marketing campaigns Improve customer service Manage crisis communications/online reputation
management Solicit feedback from the public Build relationships with employees, donors, volunteers,
influencers, fans/supporters, lawmakers and citizens Create buzz Establish yourself as an expert
How Can Social Media Help you?
Free-access social networking Web site that connects people with friends and others who work, study and live around them.
Users can join networks organized by city, workplace, school, and region to connect and interact with other people.
People can also add friends, send them messages, and update their personal profiles to notify friends about their activities.
Organizations should set up a Page
About Facebook
Facebook examples
A social networking and micro-blogging service that enables its users to send and read other users‘ updates known as ‘tweets’.
Tweets are text-based posts of up to 140 characters in length.
Updates are displayed on the user's profile page and delivered to other users who have signed up to receive them.
About Twitter
Twitter examples
YouTube is the world's most popular online video community allowing millions of people to discover, watch and share originally created videos.
Provides a forum for people to connect, inform and inspire others across the globe and acts as a distribution platform for original content creators.
YouTube accounts for 10% of all Interne traffic.
About YouTube
YouTube examples
Good mediums to create thought leadership positions. Blogs are usually maintained by an individual with regular
entries of commentary descriptions of events, or other material such as graphics or video.
Most blogs are interactive, allowing visitors to leave comments and even message each other via widgets on the blogs. It is this interactivity that distinguishes them from other static websites.
Many blogs provide commentary or news on a particular subject; others function as more personal online diaries.
A podcast is a series of digital media files (audio or video) that are released episodically and often downloaded through web syndication.
About Blogs and Podcasts
Blogs and Podcast examples
All of the social mediums mentioned previously are accessible via smart phone.
Mobile Marketing is meant to describe marketing on or with a mobile device, such as a mobile phone.
SMS MMS Games Mobile web Apps Geo-location (e.g., Foursquare)
About Mobile
Mobile example: Foursquare
ROI is different from traditional PR and marketing models No control over message Demands transparency Needs a “human element” Pitches and campaigns can be publicly mocked Release dates/embargoes are not honored Requires high level of commitment (time and energy)
Setting metrics from the onset is Key!
What to think about before you dive in
Some examples of social media metrics
Quantitative Qualitative
Web site visits resulting from social media campaign(s)
Social media application downloads
Responses to online offers Audience impressions for
blog coverage Blog and RSS subscriber
numbers Audience reach for podcasts Number of articles or
broadcast clips supporting your social media campaign
Inclusion of your campaign(s) in digital marketing trend coverage
Online media audits that measure the sentiment and mindshare for your organization online; audits repeated at regular intervals after a baseline is established
Online surveys to benchmark and monitor a range of end-user perceptions, including online brand awareness and mindshare among your organization’s competitors
Listen
Enter
Engage
Three steps to a strategic approach
Step 1: Listen…….. Track • Google Alerts (www.google.com/alerts)
• Google Reader account for RSS feeds (www.google.com/reader) • TweetScan (www.tweetscan.com) • Radian6/SM2 (www.radian6.com) Follow Blogs • Do a Technorati search for blogs of interest • Make a list of your top 10 favorite/most relevant blogs • Pull the blogs into your Google Reader account for easy following • Take note of posts on which you would like to comment
How do I get started
Develop/refine messaging Set up appropriate social media vehicles Facebook profile, page and/or cause page Twitter account LinkedIn profile and Build Your Network Blog Etc.
Become a member of relevant groups Yahoo Groups Facebook fan pages Etc. Practice on personal level
Step 2: Enter……
Comment on relevant blogs, groups, etc., as appropriate -Favorite blogs -Yahoo Answers - LinkedIn Answers Publish own positioning -Facebook -YouTube -Twitter - Blog Monitor replies and respond, when appropriate Refresh content regularly
Step 3: Engage…….