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Trends in Mobile advertising and Mobile commerce

Leif EliassonMarket Unit Leader Northern&Eastern Europe

TradeDoubler

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3G subscriptions on the rise

Rank Country3G Subscribers (Mln) 3G Penetration 3G Subscription YoY growth

1 USA 179 56% 26%2 Japan 117 97% 10%3 Korea 43 85% 10%4 China 40 4% 172%5 Italy 40 47% 22%6 UK 39 51% 35%7 Germany 33 32% 24%8 Spain 30 53% 23%9 Brazil 28 13% 79%10 Indoneisa 27 12% 40%11 Poland 26 54% 24%12 France 25 39% 29%13 India 23 3% 1050%14 Australia 20 71% 22%15 Russia 15 7% 59%EU9 average: 49% 27%

Source: KPBCB 2011

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Content

Balance your mobile marketing mix

Mobile Advertising Formats

2011

2015

Rel trend

Mobile search & map

46% 34%

In-app advertising 24% 26%

Display advertising 24% 29%

Audio/video 3% 10%

SMS/MMS/IM 3% 1%Source: Gartner, Forecast: Mobile Advertising, Worldwide, 2011-2015

Mobile commerce trends

SOCIAL

LBSLocation based services

NFCNear Field Communication

M-commerce trends

Market value in Western Europe estimated to $20.6 billion by 2015 -> 58% CAGR

8% of retailers in EU have transactional mobile site/app today. Another 33% expect to start within the coming 12 months

Estimated Wester European m-commerce 2010 – 2015 ($bn)

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US is leading the way

Source: KPBCB 2011

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What’s happening with mobile in the TradeDoubler Network?

Strong interest in Mobile Commerce among our top Clients

Rapid growth of mobile in TD network

around 450 million impressions from mobile devices in October

In the Nordics & UK over 7% of all traffic generated from mobile devices and growing fast

Strong growth of traffic from mobile devices

Jan-

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Feb-

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Mar

-11

Apr-1

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May

-11

Jun-

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Jul-1

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Aug-

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Sep-

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Oct-1

10%

2%

4%

6%

8%

17.35%

15.26%

6.80%33.61%

10.51%

16.47%

Computers & Electronics

Fashion

Media & En-tertainment

Shopping & Retail

Travel

Other

Split based on Number of sales

Other: Health & Beauty, Home & Garden, Telecom & Utilities, Sports & Recreation, etc.

...approx. 35 000 mobile sales (excl. music) went through our network in October generating sales of around 7 million Euro

mCommerce starting to become a factor

TradeDoubler Network mobile traffic by device, Oct-11

Iphone; 35%

Ipad; 21%

Android; 24%

Other; 20%

Mobile affiliation - examples

Identification of over 1 billion songs per year

Over $100 million in digital music purchase

Mobile affiliation - examples

User will be able to view offers from merchants with mobile friendly website.

See details of the offer as well as other offers from the merchant.

When the shop now button is pressed the user is taken to the our merchants’ mobile friendly website.

Vouchercloud

Over 1.7 millionapp downloads

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