TradeDoubler 2011 - Trends in mobile advertising and mobile commerce
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Transcript of TradeDoubler 2011 - Trends in mobile advertising and mobile commerce
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Trends in Mobile advertising and Mobile commerce
Leif EliassonMarket Unit Leader Northern&Eastern Europe
TradeDoubler
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3G subscriptions on the rise
Rank Country3G Subscribers (Mln) 3G Penetration 3G Subscription YoY growth
1 USA 179 56% 26%2 Japan 117 97% 10%3 Korea 43 85% 10%4 China 40 4% 172%5 Italy 40 47% 22%6 UK 39 51% 35%7 Germany 33 32% 24%8 Spain 30 53% 23%9 Brazil 28 13% 79%10 Indoneisa 27 12% 40%11 Poland 26 54% 24%12 France 25 39% 29%13 India 23 3% 1050%14 Australia 20 71% 22%15 Russia 15 7% 59%EU9 average: 49% 27%
Source: KPBCB 2011
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Content
Balance your mobile marketing mix
Mobile Advertising Formats
2011
2015
Rel trend
Mobile search & map
46% 34%
In-app advertising 24% 26%
Display advertising 24% 29%
Audio/video 3% 10%
SMS/MMS/IM 3% 1%Source: Gartner, Forecast: Mobile Advertising, Worldwide, 2011-2015
Mobile commerce trends
SOCIAL
LBSLocation based services
NFCNear Field Communication
M-commerce trends
Market value in Western Europe estimated to $20.6 billion by 2015 -> 58% CAGR
8% of retailers in EU have transactional mobile site/app today. Another 33% expect to start within the coming 12 months
Estimated Wester European m-commerce 2010 – 2015 ($bn)
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US is leading the way
Source: KPBCB 2011
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What’s happening with mobile in the TradeDoubler Network?
Strong interest in Mobile Commerce among our top Clients
Rapid growth of mobile in TD network
around 450 million impressions from mobile devices in October
In the Nordics & UK over 7% of all traffic generated from mobile devices and growing fast
Strong growth of traffic from mobile devices
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10%
2%
4%
6%
8%
17.35%
15.26%
6.80%33.61%
10.51%
16.47%
Computers & Electronics
Fashion
Media & En-tertainment
Shopping & Retail
Travel
Other
Split based on Number of sales
Other: Health & Beauty, Home & Garden, Telecom & Utilities, Sports & Recreation, etc.
...approx. 35 000 mobile sales (excl. music) went through our network in October generating sales of around 7 million Euro
mCommerce starting to become a factor
TradeDoubler Network mobile traffic by device, Oct-11
Iphone; 35%
Ipad; 21%
Android; 24%
Other; 20%
Mobile affiliation - examples
Identification of over 1 billion songs per year
Over $100 million in digital music purchase
Mobile affiliation - examples
User will be able to view offers from merchants with mobile friendly website.
See details of the offer as well as other offers from the merchant.
When the shop now button is pressed the user is taken to the our merchants’ mobile friendly website.
Vouchercloud
Over 1.7 millionapp downloads
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