$1.6 billion were spent in 2009 on virtual goods. Why?

Birth of the first video game: Pong (1972)

Film industry € 20,9 billion

Video game industry € 29,2 billion

#1 In every real man a child is hidden that wants to play. Nietzsche

Le jeu vidéo génère des émotions Pourquoi ?

#2 Video games generate emotion: fear – joy – frustration – desire…

#3 The number of Internet users worldwide has doubled over the past five years.

#4 The simplicity of the game makes it accessible to all players: The casual game.

#5 Limited playing time: Pushes the player to come back every day.

#6 The social dimension of the game: I need my friends to progress.

Friends become accessible through the game: Social game becomes an interaction object.

Did you know?

20% have spent money in

a game

50% of Facebook users log in specifically to play games

Ready ? GO !

The social games audience

What is the average age of Facebook players?

23 yrs/old 33 yrs/old 43 yrs/old?

Players are on average… 43 years old!

69% of social gamers are… Women

Who spends money to play? … Women at 74%

46% are more than… 50 years old!

2014

2008

2009

2010

2011

$ 0,2 billion!

1,3!

0,7!

3,1!

15,0!

The social games market

Top Wii game 45,7 million sales

Top Facebook game 80 million players

Business model : Virtual goods sales

Virtual currency Advertising opportunities

Adversiting

The social games business model

The social games profitability

They generate €12 million /month

Conversion ratio: 2% - 4% Expense of playing player/month : 20$

Example : If 3% of FarmVille players spend €5/month …

The social games ecosystem

$1,380,000,000 Invested in 87 virtual goods related companies in 2009!

Nov 09: EA has acquired Playfish for $400M!June 10: Zynga has raised $147M!July 10: Disney has acquired Playdom for $763M!

Divinitiz on Facebook www.mandalagames.com

Thanks!

@nadyajahan

nadya@mandalagames.com

Nadya JAHAN Founder & CEO