Facebook Social Games

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Building Social Games Design Patterns & Actionable Metrics Hiten Shah Facebook & Casual Games Meetup • June 16, 2010

description

A presentation on Design Patterns and Metrics for Social Games on Facebook.

Transcript of Facebook Social Games

Page 1: Facebook Social Games

Building Social GamesDesign Patterns & Actionable Metrics

Hiten ShahFacebook & Casual Games Meetup • June 16, 2010

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• Start with a great game!

• Content is King & Creativity is the Queen

• Map the game to specific user funnels

• Create and measure each step of your funnels

Creating a Social Game

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• Tutorials (Sign Up / First User Experience)

• Sharing (Viral)

• Gifting (Viral)

• Leveling Up (Engagement)

• Virtual Goods (Engagement & Revenue)

Common User Funnels

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• Cross Promotion (Free)

• Viral Channels (Free)

• Ads (Paid)

Marketing a Social Game

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Cross Promotion

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Viral Channels

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Ads

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Design Patterns

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Game Mechanics

Progress Bars

Friending

Achievements

Gifting

etc...

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Progress Bars

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Friending

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Achievements

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Gifting

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• Clicks on the gifting tab

• Effectiveness of gifting prompts

• Gifting funnel

• Popularity of the gifts sent

What to measure (Gifting)

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User Interface and Communication

Prompts

Emails

Tutorials

etc...

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Prompts

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vs

Email

Use SendGrid.com for Transactional Emails

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Tutorials

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Bouncing Arrows

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• Conversion rate for each step of the tutorial

• % of people who come back the next day

• Traffic sources

What to measure (Tutorials)

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Tutorial Funnel