Global Market

Mobile Games On iOS and Android

Submitted By SAMARJYOTI DAS PGP13113

Indian Institute Of Management Kashipur

Global Market in terms of RevenueWorld have been divided into 6 regions1. Asia Pacific2. Eastern Europe3. Latin America4. Middle East Africa5. North America6. Western Europe

Asia Pacific

Eastern Europe

Latin America

Middle East

Africa

North America

Western Europe

01234567

5.9

0.43 0.4 0.265

2.8 2.48

Revenue

Revenue

Regions

In M

illio

n $

US

0

10

20

30

40

50

60

70

26

40

3228

37

64Growth Rate

Perc

enta

ge %

Market Size study

KoreaJapan

China

Taiwan

Hong Kong

Singapore US

CanadaBrazil UK

Germany

France0

20

40

60

80

100

120

140

160

180

7

110

52

144.3 3.9

110

20

2.76 1.89.8 10

75

170

0 0.62 7 3.5

90

5.1 1.9 1.314.8 10

Market Size

iOS Android

Country

In M

illio

n $'

s

• Past 5 years have seen significant growth in iOS and Android Games in different regions Asia Pacific been the highest revenue generator

• Market size of America and Pacific Asia are significant

• European Market has significant growth rate with 64 %

• In terms of revenue generation Asia Pacific, America and Europe leads the chart

• Spending pattern study shows large population of Asia pacific, America and Europe are eager to make in-app purchases

Percentage distribution of different genres

ARPG Sports Strategy Puzzle Arcade ETC SNG TCG Casino ARPG Puzzle SNG Arcade Sports ETC TCG Strategy Casino0

20

40

60

80

100

120

Genre of Game

Korea Japan China Taiwan Hong Kong Singapore US Canada Brazil UK Germany France

Genres

Perc

enta

ge

Region wise distribution of game genres Region 1 Region 2 Region 3 region 4Country Korea Taiwan US UK

Country JapanHong Kong Canada Germany

Country China Singapore Brazil France

Regions are distributed according to area

Key Findings Android Platform• Action and role play games are played highest in Pacific Asia• Puzzle are moderately played in all the four regions highest being Asia Pacific• Strategy based games are dominant in European market • Casino games have growth in American market whereas no other region shows any trace• Sports related games are prevalent East Asian market also has players in all the four regions• Social networking games(SNG) are mostly played in American and European region with no

penetration in East Asia• Arcade Games are played in Pacific Asian and American region which shows a small trace in East

Asia too• Trading Card Game(TCG) games are most played in America and Pacific Asia regions

ARPG Puzzle SNG Arcade Sports ETC TCG Strategy Casino05

1015202530354045

Region wise genre distributionAndroid

Region 1 Region 2 Region 3 region 4

Genres

perc

enta

ge %

Region wise distribution of game genres

ARPG Sports Strategy Puzzle Arcade ETC SNG TCG Casino0

5

10

15

20

25

30

35

40

Region wise genre distributioniOS

Region 1 Region 2 Region 3 region 4

Genres

perc

enta

ge %

Key Findings iOS Platform• Action and role play games are played highest in Pacific Asia• Puzzle are significantly played in all the four regions highest being

American and European market• Strategy based games are dominant in European market • Casino games have growth in American and East Asian market whereas no

other region shows any trace• Sports related games are prevalent East Asian market also has players in

all the four regions• Social networking games(SNG) are mostly played in American and

European region with no penetration in East Asia• Arcade Games are played in Pacific Asian and American region which

shows a small trace in East Asia too• Trading Card Game(TCG) games are most played in America and Pacific

Asia regions

Reliance Games PortfolioSl. No Name genre

1 Ultimate Robot fighting ARPG2 Real Steel WRB Action3 Pacific rim Action4 Real Steel Action5 Panem Run Arcade6 Ben 10 Arcade7 F1 2011 Sports8 Boom Tanks Action9 After Eart Action

10 Total Recal Action11 Rage warriors Action12 ICC WC 2011 Sports13 Electronic city revolt Strategy14 Mini Golf 3d Sports15 Ben 10 Ultimate RPG16 Dancing with Stars RPG17 Drone shadow strike Simulation

Reliance Games Position• 10 million + downloads of Real Steel• 1 million+ for Drone Strike• Ultimate Robot fighting is trending with 10 thousand+ downloads• Properly placed over 3 continents and 5 countries• Should focus on different regions according to the growth matrix of different genres• RG’s portfolio lacks SNG and TCG games• RG lacks portfolio of Puzzle games which has a significant market share and can help

in tapping Indian market• RG should introduce new strategy games as it has good potential and tie up with

Warner Bro’s and DWS can help

Real Steel Assessment• Real Steel World Robot Boxing packs bigger punches, harder-hitting battles, better graphics, brand new robots, more modes

and head-to-head multiplayer• Initial load time is something which can bother players • Offline playing capability is lacking as content loading creates annoyance• Free play and In-app purchase is well oriented • Gamely is something attractive as well as the graphics• The concept of key and bonus is well designed to increase the gameplay time of user• The energy generation is slower so players need to wait a lot which is hindering in increased gameplay time• Pop-up adds of other games are a bit uncalled for• Wait time for some upgrades are long • Practice mode requires energy and with only 5 energy bars it is effecting the gameplay time• Perception of movie based games are story oriented which is lacking in this• Average time progress to next level is less in comparison to other games• Missions are not differentiated