Social Games Market in Russia Edgars Strods Head of gaming department, Odnoklassniki.ru 11.07.2012.
The social games market
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Transcript of The social games market
$1.6 billion were spent in 2009 on virtual goods. Why?
Birth of the first video game: Pong (1972)
Film industry € 20,9 billion
Video game industry € 29,2 billion
#1 In every real man a child is hidden that wants to play. Nietzsche
Le jeu vidéo génère des émotions Pourquoi ?
#2 Video games generate emotion: fear – joy – frustration – desire…
#3 The number of Internet users worldwide has doubled over the past five years.
#4 The simplicity of the game makes it accessible to all players: The casual game.
#5 Limited playing time: Pushes the player to come back every day.
#6 The social dimension of the game: I need my friends to progress.
Friends become accessible through the game: Social game becomes an interaction object.
Did you know?
20% have spent money in
a game
50% of Facebook users log in specifically to play games
Ready ? GO !
The social games audience
What is the average age of Facebook players?
23 yrs/old 33 yrs/old 43 yrs/old?
Players are on average… 43 years old!
69% of social gamers are… Women
Who spends money to play? … Women at 74%
46% are more than… 50 years old!
2014
2008
2009
2010
2011
$ 0,2 billion!
1,3!
0,7!
3,1!
15,0!
The social games market
Top Wii game 45,7 million sales
Top Facebook game 80 million players
Business model : Virtual goods sales
Virtual currency Advertising opportunities
Adversiting
The social games business model
The social games profitability
They generate €12 million /month
Conversion ratio: 2% - 4% Expense of playing player/month : 20$
Example : If 3% of FarmVille players spend €5/month …
The social games ecosystem
$1,380,000,000 Invested in 87 virtual goods related companies in 2009!
Nov 09: EA has acquired Playfish for $400M!June 10: Zynga has raised $147M!July 10: Disney has acquired Playdom for $763M!
Divinitiz on Facebook www.mandalagames.com