The Evolution of theStaffgroup Brands

Glenn Southam, Marketing Manager

@glennsoutham

A Bit About Me…

Straight out of university

Joined Marks Sattin

Involved in their rebrand as they joined the FiveTen Group stable

Headed up Laurence Simons marketing

I tried to leave…

Joined ‘Eurostaff’ in October 2011

The Brand Journey

2003 2007 2009 2011 2012 2013 2014

Why?

“Please assess the Eurostaff Group Brand identity utilising information gathered from the internet.

Considering the use of the Staffgroup concept how could we develop the brand on a global scale to reflect our diversification

into different sectors/regions”

Period of rapid growth (sectors and staff)

International markets opening up

Oil & Gas sector building up quickly

Marketing existed as a reactive rather than strategic

function

Daunting?

78 Days

Three Things To Remember

Branding is not just being about a pretty face

Resources

Your Audience

What Did We Decide?

Recognisable |Scalable | Adaptable Future Proof | Replicable

Doing It

The Plan Of Action

G I TGiven

ChangesImpactful

ActionThoughts on

Future

Company NameWeb AddressLetterheadsEmailsTerms & ConditionsExternal sites

DigitalContentSocialE-marketingPRQuality control

Visions & ValuesWebsite OverhaulHumanisation of the brandEmployer BrandingCRM

The Brand Journey

2003 2007 2009 2011 2012 2013 2014

Fast Forward 18 Months…

The Brand Journey

2003 2007 2009 2011 2012 2013 2014

Now & The Future?

Thanks for listening, any questions?