Post on 14-Jun-2015
description
SMX Toronto
Actionable SEO Reports Your Boss Will Love
Dan Boberg - SyCara
May 2012
Overview:
• Tools or Platforms
• Research Reports
• On Page Analysis Reports
• Link Reporting
• Measuring Engagement
• Paid & Natural Insights
SEO Tools
• Great specialization
• Often free versions available
• Examples: Advanced Web Ranking, Majestic SEO
SEO Platforms
• Integrated data sets
• Store Data for Trending & Insight
• Paid products• Examples:
Raven Tools, SyCara, Conductor
Research Reports• Keyword Research
- AdWords (keyword suggestions, free)- SEM Rush (competitor keywords, free
or paid)- Wordstream (keyword research &
tools, paid)- Word Cloud Tools:
-WooRank (free & paid)-SyCara (paid)
• Competitive Research: Share of Voice
Word Cloud: WooRank
Competitor Research: Share of Voice
• Gives true picture of who is competing on all of your keywords
On Page Analysis Reports
• Browser Testing: - Adobe BrowserLab (Browser testing, free)
• Performance Analysis-GTMetrix (Performance Analysis, page
speed, free)
• Site Audit:- SEO PowerSuite (Site audit, free)- SyCara (Site audit, competitor audit, paid)
Site Audit - SEO Power Suite
Site Audit
Link Reporting• Majestic SEO (extensive link data, paid)
• BuzzStream (link management reporting, paid)
• Top Authors
Majestic SEO
• Rich link data• Backlinks discovery and referring domains
Top Authors
Social Engagement• Reach & Sentiment
-Social Mention (free & paid)
-Trackur (paid)
- WhosTalkin (free)
• Top Users / Most Active Discussions
-Social Mention (free & paid)
• Blogs & Social Segments
-SyCara (paid)
-Radian6 (paid)
Social: Reach & Sentiment
• Quick and free social data on any topic• Shows sentiment and passion
Social Dashboard
Social: Top Users
Advanced Social
Paid & Natural
Paid & Natural: Back-Azimuth
Visibility Analysis