SMX London 2008 - International Seo

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International SEO Heini van Bergen Manager operations Tribal Internet Marketing November 2008

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Slides from the International SEO session at SMX London 2008

Transcript of SMX London 2008 - International Seo

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International SEO

Heini van Bergen

Manager operations

Tribal Internet Marketing November 2008

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Google is King

But not everywhere in the world

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Source: Oxyweb

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Worldwide Search market shares

Source: Comscore

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Asia – Pacific market shares:

Source: Comscore

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Some facts about Baidu:

-Baidu serves up to 7.5 billion (!) searches a month

-Baidu’s web index contains over 740 million web pages

-Baidu is ranked 11th on Alexa’s worldwide ranking

-“Fact”: Baidu get’s paid to remove negative listings on formula

-Baidu is moving towards B2B, competing Alibaba

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Paid Search (PPC)+

Organic Search

Paid placemen

t(Fixed)

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Russia market shares:

Source: Comscore

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Some facts about Yandex:

-Largest Russian Search Engine and Web Portal

-Yandex serves around 1.5 billion (!) searches a month

-Yandex Schedules IPO for 2009

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Organic SearchPaid

search

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To take home

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Numbers to take home:

-Around 80 billion searches monthly

-6 out of 10 searches conducted on Google sites

-So 32 billion are on Non-Google websites

So... Take a look abroad and go international!

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Thank you!

Contact me:

[email protected]/heinivanbergen