Staying Alive

Essential Business Evolution In Times of

Constant Change

THOSE WHO CANNOT REMEMBER THE PAST ARE CONDEMNED TO REPEAT IT.

George Santayana

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Real Choices…

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Looking Back/Ahead

• Major Causes of Change

• Lessons of the Past

• What’s Coming Next

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Through The Years

• Economics

• Demographics

• Technology

• Community

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THE PHILOSOPHY OF GEORGE CARLIN

Lessons From the Highways and

By-Ways

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Epistemic Closure

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1960

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1960

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Changes That Explode

Cheap Money

Cheap Food

Cheap Fuel

Easy Growth

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The Value Challenge

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Family

Money Time

Personal

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The New Battlefield

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Already Gone…?

• Tube Televisions

• Phone Books

• Deposit Slips

• Rolodexes

• Film

• Incandescent Bulbs

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Soon to Follow

• Home Phones

• Stamps

• Gasoline Pumps

• Analog Clocks

• Language Barriers

• Toilet Paper

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Source: AARP Bulletin

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Tomorrow’s Shoppers

• Who Do They Trust?

• What Do They Believe In?

• What Do They Value?

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A New World of Shoppers

0

10

20

30

40

50

60

70

80

White Hispanic Black Asian Euro

-Age 30 and older

Under 30-

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Even This Changes

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…As Does This

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Just Another Day

• 40% before breakfast

• 540 million Facebook users daily

• 300 million Tweets

• And that’s just the start…

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45% are over 35 years old

40% are 18-34 years old

15% are <18 years old

2011

WHO’S USING SOCIAL MEDIA?

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15% <18 years old

2013e 50% over 35 years old

35% 18-34 years old

Everyone’s Doing It

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Source: Google UX Team Research, The Royal Society, Biological Sciences

Age Old Need, New Method

Primitive man Modern man

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Why It Matters

• The human touch

– The need to connect

• Communicate, Create, Collaborate, Consult

– On every type of purchase

• How it changes everything

– Shoppers and associates

• And more change is coming

– Going mobile

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Four Key Steps

LISTEN

UNDERSTAND

PARTICIPATE

CREATE

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How to Start

1

• Define Your Role and Goal

• Introduce Yourself

2

• Set Up Your Social World

• Facebook, Twitter???

3

• Engage

• Learn the Rules

4

• Assess and Evolve

• What Success Is

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How to Start

• Building a process

– Internal and external tactics

• Internal issues

– Budget

– Support

– Alignment

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Old Dogs and New Tricks

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Charge to the Future

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