Supermarket Success€¦ · THE PHILOSOPHY OF GEORGE CARLIN Lessons From the Highways and By-Ways ....
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Supermarket Success Finding and Understanding Emerging Market Trends @MichaelSansolo
Transcript of Supermarket Success€¦ · THE PHILOSOPHY OF GEORGE CARLIN Lessons From the Highways and By-Ways ....
Supermarket Success
Finding and Understanding Emerging Market Trends
@MichaelSansolo
“It Only Changes Everything”
Mark Irby, Publix
Exponential vs. Incremental
The Pace of Change and Reaction
Looking Back/Ahead
• Major Causes of Change
• Lessons of the Past
• What’s Coming Next
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Through The Years
• Economics
• Demographics
• Technology
• Community
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THOSE WHO CANNOT REMEMBER THE PAST ARE CONDEMNED TO REPEAT IT.
George Santayana
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THE PHILOSOPHY OF GEORGE CARLIN
Lessons From the Highways and
By-Ways
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1960
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1960
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Economic Cycles Change Retail
• 1970s: Sears/A&P
• 1980s: Walmart and more
• 2000: Extreme value merchants
• Today: Amazon.com
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The Value Challenge
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Family
Money Time
Personal
The New Battlefield
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Already Gone…?
• Tube Televisions
• Phone Books
• Deposit Slips
• Rolodexes
• Film
• Incandescent Bulbs
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Soon to Follow
• Home Phones
• Stamps
• Gasoline Pumps
• Analog Clocks
• Language Barriers
• Toilet Paper
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Source: AARP Bulletin
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Today’s Young Adults
• Waiting longer to marry
• Longer to have children
• Different goals/different values
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…As Does This
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How the World Talks
• 40% before breakfast
• 540 million Facebook users daily
• 300 million Tweets
• And that’s just the start…
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45% are over 35 years old
40% are 18-34 years old
15% are <18 years old
2011
WHO’S USING SOCIAL MEDIA?
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15% <18 years old
2013e 50% over 35 years old
35% 18-34 years old
Everyone’s Doing It
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Source: Google UX Team Research, The Royal Society, Biological Sciences
Age Old Need, New Method
Primitive man Modern man
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Four Key Steps
LISTEN
UNDERSTAND
PARTICIPATE
CREATE
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How to Start
1 •Define Your Role and Goal
2 •Set Up Your Social World
3 •Engage
4 •Assess and Evolve
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How to Start
1 •Introduce Yourself
2 •Facebook, Twitter???
3 •Learn the Rules
4 •What Success Is
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How to Start
• Building a process
– Internal and external tactics
• Internal issues
– Budget
– Support
– Alignment
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Contact
• www.michaelsansolo.com
• @michaelsansolo
• www.ccrrc.org
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