Staying Alive - Food Shippers of America Events...THE PHILOSOPHY OF GEORGE CARLIN Lessons From the...

Staying Alive

Essential Business Evolution In Times of

Constant Change

THOSE WHO CANNOT REMEMBER THE PAST ARE CONDEMNED TO REPEAT IT.

George Santayana

www.michaelsansolo.com

Real Choices…


Looking Back/Ahead

• Major Causes of Change

• Lessons of the Past

• What’s Coming Next


Through The Years

• Economics

• Demographics

• Technology

• Community


THE PHILOSOPHY OF GEORGE CARLIN

Lessons From the Highways and

By-Ways


Epistemic Closure


1960


Changes That Explode

Cheap Money

Cheap Food

Cheap Fuel

Easy Growth


The Value Challenge


Family

Money Time

Personal

The New Battlefield


Already Gone…?

• Tube Televisions

• Phone Books

• Deposit Slips

• Rolodexes

• Film

• Incandescent Bulbs

www.michaelsansolo.com Source: AARP Bulletin

Soon to Follow

• Home Phones

• Stamps

• Gasoline Pumps

• Analog Clocks

• Language Barriers

• Toilet Paper


Source: AARP Bulletin

Tomorrow’s Shoppers

• Who Do They Trust?

• What Do They Believe In?

• What Do They Value?


A New World of Shoppers

0

10

20

30

40

50

60

70

80

White Hispanic Black Asian Euro

-Age 30 and older

Under 30-

www.michaelsansolo.com Source: US Census/Brookings Institution

Even This Changes


…As Does This


Just Another Day

• 40% before breakfast

• 540 million Facebook users daily

• 300 million Tweets

• And that’s just the start…


45% are over 35 years old

40% are 18-34 years old

15% are <18 years old

2011

WHO’S USING SOCIAL MEDIA?


15% <18 years old

2013e 50% over 35 years old

35% 18-34 years old

Everyone’s Doing It


Source: Google UX Team Research, The Royal Society, Biological Sciences

Age Old Need, New Method

Primitive man Modern man


Why It Matters

• The human touch

– The need to connect

• Communicate, Create, Collaborate, Consult

– On every type of purchase

• How it changes everything

– Shoppers and associates

• And more change is coming

– Going mobile


Four Key Steps

LISTEN

UNDERSTAND

PARTICIPATE

CREATE


How to Start

1

• Define Your Role and Goal

• Introduce Yourself

2

• Set Up Your Social World

• Facebook, Twitter???

3

• Engage

• Learn the Rules

4

• Assess and Evolve

• What Success Is


How to Start

• Building a process

– Internal and external tactics

• Internal issues

– Budget

– Support

– Alignment


Old Dogs and New Tricks


Charge to the Future


Staying Alive - Food Shippers of America Events...THE PHILOSOPHY OF GEORGE CARLIN Lessons From the...

Documents

Transcript of Staying Alive - Food Shippers of America Events...THE PHILOSOPHY OF GEORGE CARLIN Lessons From the...