State Of The Industry: ad:tech Chicago Keynote Panel Presented by CIMA

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Intro presentation for 9/1 keynote panel at ad:tech Chicago. Includes Forrester research on digital marketing trends along with relevant data points from the IAB/PWC and ad:tech webinar poll.

Transcript of State Of The Industry: ad:tech Chicago Keynote Panel Presented by CIMA

State of the IndustryPresented by the

Chicago Interactive Marketing Association

Image Source: http://www.geekware.ca/images/tiny-arrow-stud-earrings.jpg

Up is the New Up!

Image Source: http://blogs.forrester.com/marketing/2009/05/interactive-budgets-are-growing-at-the-expense-of-offline.html

Where’s the Money Coming From?

Image Source: http://blogs.forrester.com/marketing/2009/05/interactive-budgets-are-growing-at-the-expense-of-offline.html

Where’s the Money Coming From?

Image Source: http://blogs.forrester.com/marketing/2009/05/interactive-budgets-are-growing-at-the-expense-of-offline.html

Where’s the Money Going?

Image Source: http://blogs.forrester.com/marketing/2009/05/interactive-budgets-are-growing-at-the-expense-of-offline.html

Let’s See That in a Pie

Source: http://blogs.forrester.com/marketing/2009/05/interactive-budgets-are-growing-at-the-expense-of-offline.html

Let’s Break Down Display

Source: http://www.iab.net/media/file/IAB_PwC_2008_full_year.pdf

Let’s See That Again

Image Source: http://blogs.forrester.com/marketing/2009/05/interactive-budgets-are-growing-at-the-expense-of-offline.html

What Does the ad:tech Crowd Think?

What Does the ad:tech Crowd Think?

Source: http://digitalseachange.blogspot.com/2009/08/adtech-webinar.html

What Does Our Panel Think?

What Does Our Panel Think?

Jeff LevickAOL

What Does Our Panel Think?Power to the

Portals!

Jeff LevickAOL

What Does Our Panel Think?Power to the

Portals!

Jeff LevickAOL

John Cantarella TIME.com

What Does Our Panel Think?Power to the

Portals!

Jeff LevickAOL

John Cantarella TIME.com

Premium Content,

Baby!

What Does Our Panel Think?Power to the

Portals!

Jeff LevickAOL

John Cantarella TIME.com

Premium Content,

Baby!

Jeff Bell DOmedia

What Does Our Panel Think?Power to the

Portals!

Jeff LevickAOL

John Cantarella TIME.com

Premium Content,

Baby!

Jeff Bell DOmedia

Tweet!

What Does Our Panel Think?Power to the

Portals!

Jeff LevickAOL

John Cantarella TIME.com

Premium Content,

Baby!

Sean FinneganSMG

Jeff Bell DOmedia

Tweet!

What Does Our Panel Think?Power to the

Portals!

Jeff LevickAOL

John Cantarella TIME.com

Where’s the After-Party?

Premium Content,

Baby!

Sean FinneganSMG

Jeff Bell DOmedia

Tweet!

State of the IndustryPresented by the

Chicago Interactive Marketing AssociationPANELISTS:

Jeff Levick, President Global Advertising and Strategy, AOL

John Cantarella, General Manager, TIME.com

Jeff Bell, Chairman, DOmedia

Sean Finnegan, President, Chief Digital Officer, Starcom MediaVest Group

MODERATOR:

Aaron Goldman, Managing Partner, Connectual