Social Media Tips Every Recruiter Should Know

Nadia HamdanMarketing Coordinator

Presented byJudy Fort

Sr. Solutions Engineer

Who am I?

I am immersed in social media.

See! That’s me…

But really though…

Nadia HamdanMarketing Coordinator

HRsmart

Judy FortSr. Solutions Engineer

HRsmart

VSCO cam

Bonus tip!

Agenda

Define Recruit versus Social Recruiting

Social Media Tips Every Recruiter Should Know

5 Social Media Monitoring Applications

How Does Social Work With a TMS solution?

HRsmart Social Media Integration

Questions

A Game of Social Thrones

NERD ALERT!

Definition of Recruit

Re cruit/ri’kroot/

verb

: to find suitable people and get them to join a company, an organization, the armed forces, etc.

:to form or build (a group, team, army, etc) by getting people to join

:to persuade (someone) to join you in some activity or to help you

: to find suitable people and get them to join a company, an organization, the armed forces, etc.

:to form or build (a group, team, army, etc) by getting people to join

:to persuade (someone) to join you in some activity or to help you

Definition of Social Recruiting

So cial Re cruiting/soh-shuh l/ /ri’kroot-ting/

verb

: a contested term. It is a concept at the intersection of recruitment and the embryonic field of social media

: when companies and recruiters use Facebook, LinkedIn, Twitter and other social media sites to source and recruit candidates for employment

: a proactive process for job seekers and recruiters to search, converse, share, engage, and refer each other using social media, web-based and mobile platforms.

Smooke, David. "Question: What is Social Recruiting?."SmartRecruiters. 08 03 2012: n. Web.

: a contested term. It is a concept at the intersection of recruitment and the embryonic field of social media

: when companies and recruiters use Facebook, LinkedIn, Twitter and other social media sites to source and recruit candidates for employment

: a proactive process for job seekers and recruiters to search, converse, share, engage, and refer each other using social media, web-based and mobile platforms.

POLL

What is the second most popular social network for

recruiting?

Top Social Networks for Recruiting

94%

65%

55%

18%

Social Recruiting Survey Results 2013

Social Media Tips Every Recruiter Should Know

I use social for HR to:

Share, recruit, & engage with employees

Employment branding for my company

Snoop on what other HR pros are doing

Build relationships with jobseekers

If this is your goal, interest, situation, or opportunity then stay tuned…

Here’s A Tip: Be a Chameleon

You have to be comfortable being a chameleon. That means you must know how to speak and translate

between two HR cultures.

Traditional Cultures versus Social Media Cultures

Here’s A Tip: Spend Less

Spend less than $1000/month on social recruiting

43%

Social Recruiting Survey Results 2013

But 60% estimate the value of their hires through those channels as greater than $20k/year.

20% estimate it at greater than $90k per year

Here’s A Tip: Sharing Is CaringTake your time to

find and share useful videos and articles that are relevant to your

industry and helpful to your followers, and you will soon

attract many people that are worth

recruiting.

Here’s A Tip: Everyone Is Doing It

Across industries, there is a

near-universaladoption ofsocial recruiting

94%

use or plan to begin using social networks/social media for recruiting

78%

89%

94%

2008

2011

2013

Social Recruiting Survey Results 2013

Here’s A Tip: Use The Employees

Employee referrals are the best source of hire – so why not extend that to your

employees social media presence?

Many of your candidates are passive candidates and there is a large chance they are friends with your employee.

Here’s A Tip: Don’t Mess Up

If you screw up with social and HR it is public.

Obviously, mistakes happen. But try and make

sure they happen when you are small and nobody

is watching, then learn from those mistakes and

do it better next time.

Example:

POLL

What is the average number of times a company should post

on Facebook?

Here’s A Tip: Post and Post Often

Twitter handles

32 billion

search queries per

month

95% of all Facebook wall posts are NOT answered by

brands

Write what you

know, share

what you don’t

The average user spends

20 minutes per visit on

FB

Post 1 – 2 times per day. The half-life

of a Facebook post is 18

hours

Photos & videos create

100%-180% more engagement

than the average post

Here’s A Tip: Tend Your GardenAdd a personal approach to your

profile.

The profile should look professional, but you still need

to add a touch of human presence.

Here’s A Tip: Don’t Just Blast

Here’s A Tip: Learn By Doing

Everyday should be a digital learning day.

5 Social Media Monitoring Apps

Buffer App

Bitly

Facebook Insights

Tweet Binder

Pocket

A Quick Snapshot of HRsmart

Demo

Upcoming Webinar

April 24th – 11:00 AM CST

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Questions

Nadia HamdanMarketing Coordinator

nhamdan@hrsmart.comO: 972.783.3000

Thank You For Attending