8 Tips for Managing Your Professional Brand (Part 1) - Boston Tech Recruiter

7/30/2019 8 Tips for Managing Your Professional Brand (Part 1) - Boston Tech Recruiter

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8 Tips for Managing

Your Professional Brand

Boston High-Tech Recruiter

Presents

Connect With Us:

www.CareerEncore.com

[email protected]

( Part 1 of 2 )
http://www.careerencore.com/http://www.careerencore.com/mailto:[email protected]://www.youtube.com/CareerEncorehttp://twitter.com/jobsbostontechhttp://www.linkedin.com/groups/Greater-Boston-Tech-Industry-2487130?gid=2487130&trk=myg_ugrp_ovrhttp://www.facebook.com/CareerEncorehttp://www.careerencore.com/blog/mailto:[email protected]://www.careerencore.com/http://www.careerencore.com/


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Intro Part 1

Many job seekers think that their resume is the only thing to

consider when seeking an interview

Job seekers must support their resume through the development

of a professional brand Here are 4 of the top 8 Essential Steps for Managing your

Professional Brand
http://www.careerencore.com/


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Step 1:

Sort Out Your Tool Box

Every candidate should have a LinkedIn profile Analogous to a dynamic resume

Details your work history, accomplishments, skills, & education

Provides an image to put a face with your professional details

Request LinkedIn recommendations Let trusted colleagues showcase your abilities

Join career-related groups and pages

Demonstrate your interest & involvement in your industry


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Step 1:

Sort Out Your Toolbox

Lock-down personal social media

Increase your Facebook privacy settings

Know what content you have on YouTube, Twitter, Flickr, Pinterest, etc.

Remove, or block from the public, content that is unprofessional


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Step 2:

Claim the Name that Suits You

Present a consistent name Many people are involved in the hiring process

A uniform name ensures all info you provide is attributed to you

not a candidate with a similar name

For example If your name on a resume is: Jonathan Smith

Your name in your email signature is: Johnny Smith,

And your LinkedIn profile says: John Mark Smith

You diluted your personal brand


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Step 2:

Claim the Name that Suits You

Choose professional usernames & handles

If your Twitter handle is LazyDad1966 Implies you are lazy

Provides a year & could lead to pre-judgment


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Step 3:

Give Your Brand Some Curb Appeal

Craft a professional positioning statement

Introduce yourself

Uniquely identify your abilities & interests

Allow your personality to shine through

Do not just summarize your work history

Provide insight into who you are

Make your brand more personal

Use this statement on your social media profiles


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Step 3:

Give Your Brand Some Curb Appeal

Search for your name & pseudonyms online

Ensure the content you find meshes with your image

Delete, or block from the public, any unprofessional content

Create Google Alerts for your name and pseudonyms

Regularly monitor your online reputation


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Step 4:

First Impressions Are Lasting Impressions

Keep your communication professional Do not give out shared landline or family phone numbers

Ensure your voicemail message is professional and clear

Promptly return phone calls and emails

Morning calls/emails no later than early afternoon

Afternoon calls/emails no later than end of business


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Step 4:

First Impressions Are Lasting Impressions

Draft a quality email signature Provide vital contact information

Avoid quotations & sayings

Provide links to supporting media

E.g. LinkedIn, online portfolios


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End of Part 1

These are just 4 of the top 8 essential steps for managing yourprofessional brand

View Part 2 Now
http://www.scribd.com/doc/139078452/8-Tips-for-Managing-Your-Professional-Brand-Part-2http://www.careerencore.com/http://www.scribd.com/doc/139078452/8-Tips-for-Managing-Your-Professional-Brand-Part-2


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Need a Job Search Partner?

Looking forpersonalized assistance finding a job? Contact: CareerEncore, Inc.

A boutique recruiting firm serving Greater Boston-area tech companies

Seeking candidates from tech-driven companies

Regardless of functional experience (Development, Systems, Marketing, Sales, Finance, Operations,

Executive Suite, etc.)

Were always looking for software engineers, programmers, & developers

Our commitment & experience enable us to match talent with opportunity


[email protected]

(617) 242-4443
http://www.careerencore.com/http://www.careerencore.com/http://www.careerencore.com/mailto:[email protected]:[email protected]://www.careerencore.com/http://www.careerencore.com/


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Sources

Adapted with help from:

Michelle Stute, http://bit.ly/PohK5f

Alison Doyle, http://bit.ly/NZAjIK

Farra Trompeter, http://bit.ly/NZAq78
http://bit.ly/PohK5fhttp://bit.ly/NZAjIKhttp://bit.ly/NZAq78http://www.careerencore.com/http://bit.ly/NZAq78http://bit.ly/NZAjIKhttp://bit.ly/PohK5f


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Thank You for Viewing Our Presentation

Brought to You By:

Boston High-Tech Recruiter

Connect With Us:


[email protected]

(617) 242-4443
http://www.careerencore.com/http://careerencore.com/http://www.careerencore.com/mailto:[email protected]://www.youtube.com/CareerEncorehttp://twitter.com/jobsbostontechhttp://www.linkedin.com/groups/Greater-Boston-Tech-Industry-2487130?gid=2487130&trk=myg_ugrp_ovrhttp://www.facebook.com/CareerEncorehttp://www.careerencore.com/blog/mailto:[email protected]://www.careerencore.com/http://www.careerencore.com/http://careerencore.com/http://careerencore.com/http://careerencore.com/

8 Tips for Managing Your Professional Brand (Part 1) - Boston Tech Recruiter

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