Post on 28-Jan-2015
description
Campaign Case Study
People Talking About
• Micromax was there to engage with the fans with instant replies to their comments
Each response was driven to the teaser video initially followed by driving them to the microsite by leveraging on the excitement
Twitter• 10,731 tweets were published by users • 27% of the conversations tracked were around Micromax
followed by 26% around Hugh Jackman• 22% of the conversations were driven by women• Both Micromax and Hugh Jackman were trending in half an
hour after the announcement • 25.4 million estimated impressions were driven by 7,192
unique users• 750+ new followers were acquired without any gratification
that was purely driven by inquisitiveness and brand love
Source: Sysomos
Maximum eyeballs
Source: Sysomos
• These three tweets reached out to 2 million plus people
Press coverage on Twitter
Source: Sysomos
Trended across India in half an hour!
• Hugh Jackman trended at number 1 and Micromax at number 4
• Micromax was still trending at the end of the day! • The trending was organic sans any gratification
Engagement on YouTube
Views – 427,955Likes – 1463
Comments – 340+
Driving engagement was the key!
• The fans were very vocal to appreciate the endeavour
• Each comment was replied to build anticipation
YouTube Trending
This has been a first for Micromax wherein the teaser of a campaign has gone ‘viral’
+1’s on Google Plus
• The community got really active as we added 259 new followers
• The number of conversations on the platform were 147
• Canvas Turbo was the key conversation driver as the comments were centered around the product release
Conversations = +1’s received + comments + reshares
Core thought
Perception changes
Source: https://twitter.com/HoeZaay/status/391482768313425921
Thank You