Campaign Case Study

People Talking About

• Micromax was there to engage with the fans with instant replies to their comments

Each response was driven to the teaser video initially followed by driving them to the microsite by leveraging on the excitement

Twitter• 10,731 tweets were published by users • 27% of the conversations tracked were around Micromax

followed by 26% around Hugh Jackman• 22% of the conversations were driven by women• Both Micromax and Hugh Jackman were trending in half an

hour after the announcement • 25.4 million estimated impressions were driven by 7,192

unique users• 750+ new followers were acquired without any gratification

that was purely driven by inquisitiveness and brand love

Source: Sysomos

Maximum eyeballs

Source: Sysomos

• These three tweets reached out to 2 million plus people

Press coverage on Twitter

Source: Sysomos

Trended across India in half an hour!

• Hugh Jackman trended at number 1 and Micromax at number 4

• Micromax was still trending at the end of the day! • The trending was organic sans any gratification

Engagement on YouTube

Views – 427,955Likes – 1463

Comments – 340+

Driving engagement was the key!

• The fans were very vocal to appreciate the endeavour

• Each comment was replied to build anticipation

YouTube Trending

This has been a first for Micromax wherein the teaser of a campaign has gone ‘viral’

+1’s on Google Plus

• The community got really active as we added 259 new followers

• The number of conversations on the platform were 147

• Canvas Turbo was the key conversation driver as the comments were centered around the product release

Conversations = +1’s received + comments + reshares

Core thought

Perception changes

Source: https://twitter.com/HoeZaay/status/391482768313425921

Source: http://goo.gl/6d2DEu

Thank You