Michael SchneiderCEO / Co-FounderMobile Roadie

Is mobile’s big promise a farce?

2,500+ Live Apps 40MM+ Downloads

Is mobile’s big promise a farce?

What is mobile’s promise?

• Location: businesses use location data to sell.

• Convenience: consumers get what they want when they want it.

• Advertising: advertisers spend big on mobile.

• mCommerce: consumers will spend real $$$ on mobile.

• Desktop: leave it in the dust.

Mobile’s Promise

Location• Location data not real

time enough• Not everyone giving

permission• You have the data,

now what?

Convenience• Connectivity

Convenience• Connectivity

Convenience• Connectivity

Convenience• Connectivity• On demand only

available in major cities

Advertising• 12% time spent

on mobile• 3% ad spend

mCommerce• 68% of consumers

have tried to buy on mobile

• Over 66% give up

mCommerce• 68% of consumers

have tried to buy on mobile

• Over 66% give up• Data entry a barrier

Desktop

There’s hope.

Location

74 percent of smartphone users in the United States are accessing their mobile device's location-based services

Convenience

Advertising

Evolution of mobile advertising

mCommerce

• Card.io

mCommerce

• Card.io

mCommerce

• Card.io• Google Wallet

mCommerce

• Card.io• Google Wallet• Facebook?

mCommerce

Desktop

Mobile’s just getting started.

Questions?@msfd