Micromax Strategy
14
GROUP 5
description
This is the strategic brief created for the advertisement of Micromax mobiles featuring Hugh Jackman. The brand covered in this ad is Micromax Canvas HD.
Transcript of Micromax Strategy
GROUP 5
BRAND HISTORY
ComputerHardware
Cellphones
Micromax Other Players
RURAL URBAN
CURRENT VIEW
OBJECTIVES
BUILD ON BRAND PERSONALITY
CATEGORY INSIGHT
DISRUPT
TARGET PARTICIPANTS
YouthCollege going
Working professionalsYoung adults
PROFILE
KEY INSIGHTS
MULTITASKING
PROPOSITION
CAN JUGGLE MANY LIVES
SUBSTANTIATION
INTERNATIONAL ICON
CHANNEL PLAN
• Elements– Social media, TV, billboards, pamphlets, flex,
eyecatchers• Role– Direct communication with users
• Logo– Punch forming M– Denotes crushing all competition
INITIATIVES
• Street Campaign– Street Magician (David Blaine)
• Digital– Flash Game (Hugh Jackman Cartoon juggling
Micromax Labeled balls)• E-Commerce– Slot machine on landing page– Right sidebar
• Railway Station– Motion sensor installation on staircase– Different color on each step (Canvas Brand)
• Using Brand Ambassador for Product Launch
