Hi. I’m Yasmin. I solve public problems through digital technology, with a focus on human experience.

School: –  Harvard Kennedy School, M.P.P Public Policy (How U.S.

Federal Agencies can Use Social Media to Enhance Civic Participation)

–  Grassroots Organizing Training Program –  Cornell University, B.A. Political Philosophy

Work: –  New York City Department of Education –  Founder: BYO consulting –  Blogger: BYO projects

Passions: –  Gov2.0, civic engagement, user experience, business design

BYO consulting A strategy consultancy Using design & tech To make the world a better place.

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We have some awesome clients and partners:"

Prepared by BYO consulting LLC 2011

Engagement vs. Relationships

Government -- > People* (service delivery) People -- > Government (civic action) People < -- > People (social innovation) Government < -- > Government (diplomacy) Government < -- > People* (co-production)

Government -- > People (service delivery) People -- > Government (civic action) People < -- > People (social innovation) Government < -- > Government (diplomacy) Government < -- > People* (co-production)

Engagement vs. Relationships

Government -- > People* (service delivery) People -- > Government (civic action) People < -- > People (social innovation) Government < -- > Government (diplomacy) Government < -- > People* (co-production)

Engagement vs. Relationships

Government -- > People* (service delivery) People -- > Government (civic action) People < -- > People (social innovation) Government < -- > Government (diplomacy) Government < -- > People* (co-production)

Engagement vs. Relationships

Government -- > People* (service delivery) People -- > Government (civic action) People < -- > People (social innovation) Government < -- > Government (diplomacy) Government < -- > People* (co-production)

Engagement vs. Relationships

Government -- > People* (service delivery) People -- > Government (civic action) People < -- > People (social innovation) Government < -- > Government (diplomacy) Government < -- > People* (co-production)

Engagement vs. Relationships

How Government Agencies can Use Social Media to Enhance Civic

Participation

by Yasmin Fodil & Anna York

3. Public Value: better and/or fairer decisions

1. Increased capacity of society to solve problems / participants ability to contribute to common good

(social capital)

2. Support: legitimacy of public decisions or bi-partisan support for policy solutions

WHY INCREASE CIVIC

ENGAGEMENT?

3. PUBLIC VALUE

2. SUPPORT

1. INCREASED CAPACITY

3. Public Value: better and/or fairer decisions

1. Increased capacity of society to solve problems / participants ability to contribute to

common good (social capital)

2. Support: legitimacy of public decisions or bi-partisan support for policy solutions

WHY INCREASE CIVIC

ENGAGEMENT?

3. PUBLIC VALUE

2. SUPPORT

1. INCREASED CAPACITY

3. Public Value: better and/or fairer decisions

1. Increased capacity of society to solve problems / participants ability to contribute to common good

(social capital)

2. Support: legitimacy of public decisions or bi-partisan support for policy solutions

WHY INCREASE CIVIC

ENGAGEMENT?

3. PUBLIC VALUE

2. SUPPORT

1. INCREASED CAPACITY

3. Public Value: better and/or fairer decisions

1. Increased capacity of society to solve problems / participants ability to contribute to common good

(social capital)

2. Support: legitimacy of public decisions or bi-partisan support for policy solutions

WHY INCREASE CIVIC

ENGAGEMENT?

3. PUBLIC VALUE

2. SUPPORT

1. INCREASED CAPACITY

Engagement is expensive and time consuming (opportunity costs)

Assumptions regarding motivation and capability are dangerous

Potential to exacerbate conflict

Sherry Arnstein, 1969 Ladder of Participation

Key findings: Citizen-centered framework

Valu

e co

mpo

nent

s

Our findings suggest that actions in each of these four elements is needed for success

Citizen-centered framework behind a successful social media engagement project:

Agency

Systemic conditions create the context for engagement

Engagement is integrated into organization structure and culture

Digital literacy and issue investment lower barriers to entry

Online strategy is driven by engagement goals

Citizen

Projects

System

Issue of executive level directives • Transparency Memo, Open Gov Directive (US) • Power of Information (UK) • NYC Chief Digital Officer

Removal of legal and access barriers • Procurement and other contract agreements • Security agreements, access policy

Systemic conditions create the context for engagement

Committed leaders and individuals • Explicit senior leadership priority • Motivated individuals across organization • Personal experience with technology and tools

Agency structure and culture reflects integrated engagement practices • Cross functional teams to develop and implement engagement projects

• Development of both technical and engagement capacity

Engagement is integrated into org structure and culture

• Well defined engagement objectives that further mission goals

• Technical tools that follow from engagement objectives

• Capacity for agencies to respond to and/or incorporate citizen contributions & feedback

Online strategy is driven by engagement goals

Baseline level of digital literacy (and access) Fostering interest and trust • Issue investment/resonance • Understanding of citizen priorities and interests • Well developed citizen-agency relationships

Match between citizen capacity/interest and complexity of issues

Digital literacy and issue investment lower barriers to entry

Listening Sharing Co-Designing Making Decisions

Audience Reactions

Institutional Actions

Sharing Soliciting Devolving Authority Co-Designing

Deepening Engagement

Level of Engagement

1. What are you asking people to do? 2. What do you need to do in response? 3. How deep and wide is your engagement? 4. Is it meaningful enough to justify the opportunity costs

for residents? 5. How do you connect to this work? What is your story?

1. Why you? 2. Why us? 3. Why now?

Questions to ask yourself before engaging with residents…