Online Civic Engagement in the ‘Twitter’ Age: Online Civic Engagement in the ‘Twitter’ Age:...
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Transcript of Online Civic Engagement in the ‘Twitter’ Age: Online Civic Engagement in the ‘Twitter’ Age:...
Online Civic Engagement Online Civic Engagement in the ‘Twitter’ Age:in the ‘Twitter’ Age:
Utilizing new media as a tool to promote participation and expand
democratic discourse
Greg ParksKatz & Associates
Presentation Goals
A little background research Types of new media Focus on Focus on Using new media to interface with in
person public participation A word of caution
Background
K&A commissioned study with SDSU Professor David Dozier
Community-based service learning project for Public Relations Research students
Conducted in November 2008– A snapshot in time, new media is
ever-changing
We Wanted to Learn…
What forms of new media people use in general
What forms of new media people use to participate in local public policy issues
The willingness of people to use various forms of new media to participate
What we learned
Broadband70%
Dial-up8%
No Internet access17%
Work only5%
Internet Access
14%
26%
27%
28%
42%
0% 10% 20% 30% 40% 50%
Read onlinediscussion bds
Have social mediaaccount
Read blogs
Complete onlinesurveys
View videosharing (YouTube)
What We Learned
Adoption of New Media
20%
21%
26%
43%
0% 10% 20% 30% 40% 50%
People my agenot interested
People rudeonline
People use fakenames online
Must discussface-to-face
What We Learned
Barriers to Adoption of New Media
Research Conclusions
For those already involved:
– New media offers new forms of public participation
For those not that involved in traditional public participation (public meetings):
– New media provides other public participation options that they may use
Defining the Terms
New and Social media is digital or computerized forms of communication, like:– E-mail– Blogs– Social networking sites (Facebook,
Myspace)– Video sharing sites (YouTube)– Online surveys– Discussion boards– Twitter
K&A E-mail Blast
Portland: 40,000 daily viewers
You Tube
SFPUC is into it Big Time!
Focus on
Create and customize your own profile with pictures, videos, information
Post ‘status’ on your ‘wall’
Fan Pages
Public Profiles
What is ? Technical explanation: 140 characters, micro-blogging Platform
Over 6 million users and growing
Climbed from 22nd place social networking site in 2008 to 3rd place in 2009.
Your Profile
So what is REALLY going on?
Platform to connect
Build relationships
Share Information
Bite-sized; allows users to grab ideas, use the platform as a jumping off point
Example-Shaq Attack!
Shaquille O’Neal learned of trade to Cleveland Cavaliers last night via twitter.
@the_real_shaq "is it true u a CLEVELAND CAVALIER." @allonso "I didn't hear dat yet“ @the_real_shaq "U CLEVELAND BOUND shaq found out
he was traded thru twitter! .hahahaaaaaa" @djtr3y “I kno right”
Trending Topics
Searchable Terms
#hashtags for easier identification
Find what topics trending real time
Just during this presentation #1 topic switched from #iranelection to Michael Jackson
Examples-Distribute Information
Example-Real Life Connections!
Twitvite Tweetups
(meetup.com) Market events Fundraisers
So how can we start usingtwitter?
Popular programs to shrink urls for 140 character maximum: Tweetdeck.com; Hootsuite.com
Utilize the most popular forms of ‘new’ media to interface with twitter :– E-mails– Web sites – Blogs
Cautionary-’Hyper Factions’
But, Remember…
You have direct control over your message.
New media is still changing and will continue changing
Any given platform may not last forever
Think about your audience before you start using new media
Face to face will never go out of style