V i r a l m a r k e t i n g

with

Jordan Koene – Head of Global Content

SMX Social Media Marketing 2011

Started as an Experiment…

B u i l d i n g o n I n i t i a l S u c c e s s …

• Within 3 months: ½ million unique visitors

• Find outlets to share your story

• Build blogs to support reach

eBay Motors Blog

eBay Collectables Blog

eBay Ink Blog

eBay-Stories

Motors Data + Targeted Story

C r e a t i n g a S u p p o r t S y s t e m …

• Support from other teams

PR

Social & Marketing

Charity – Good Cause

• Seasonal and Holiday Events

• High Profile Sites

• Mega Reach

Win Big or Nothing at all…

Seasonal Events = Timing

Good Causes Make Great Stories

G o i n g G l o b a l …

• Not simple

• Understand your audience

• Use Global Partners

Mobile Data & UK Government?

H i t t i n g t h e H o m e R u n s …

• Use Popular Trends

• Partner before creating

• Build relationships

• Don’t be selfish

• Share data with a bigger view in mind…

Video Game Blog + eBay Stats

Everyone Loves Gold

T h a n k y o u !