SMX Social Media 2011: Drew Conrad
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ZAGG – The #1 Brand in Mobile Accessories Twitter @drewconrad Email [email protected] or [email protected] Drew Conrad ZAGG Social Media Marketing Specialist
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Transcript of SMX Social Media 2011: Drew Conrad
ZAGG – The #1 Brand in Mobile Accessories
Twitter@drewconrad
[email protected] or [email protected] Conrad
ZAGG Social Media Marketing Specialist
Facebook.com/ZAGGFacebook
Twitter.com/ZAGGdailyTwitter
ZAGG.com/blogBlog
ZAGGdaily.comTumblr
Youtube.com/ZAGGTVYouTube
ZAGG Social Media Goals
Collect an email address
Convert the potential customer
Get the user to ZAGG.com
ZAGG Facebook Fans and Revenue
ZAGG Facebook Fans and Revenue
R=.95135There is a very strong correlation between an increase in Facebook Fans and an increase in direct revenue from Facebook.
Create urgency
Giveaways
Voting contestsIncentivize the share
Upsell banners Frequent links to pages that convert well
Ideas for increasing social media revenue
12 Weeks of
Christmas
iPad-a-Day
iPad-an-Hour
12 Weeks of
Christmas
New ZAGG.com
traffic record by 234%
3.23 New Facebook Fans per Minute
283,000
Shares
Black Friday 2011 iPad-an-hour
New fans during the 12 Weeks of
Christmas
New fans during the iPad-a-day Giveaway
Social Media & Baseball(Stats from 2011 MLB Season)
165,705 at bats
42,267 hits
4,552 home runs
98 grand slams
Facebook Post Success
• 640% more clicks than average Facebook post• 105% more orders
than average• 132% more
revenue than average
Facebook Post Success
• 461% more clicks than average Facebook post• 70% more orders
than average• 82% more revenue
than average
Reason to Share
MeasureableEasy to Share
Social Media Campaign Model
ZAGG – The #1 Brand in Mobile Accessories
Twitter@drewconrad
[email protected] or [email protected] Conrad
ZAGG Social Media Marketing Specialist
