ebayon Social MediaAug 1st – Sept 30th 2016

ebay : Social Media Report

This Report looks at how

ebayperformed on Social Media between

Aug 01, 2016 - Sep 30, 2016

Analysis of

ebayFacebook Page

Aug 01, 2016 - Sep 30, 2016

Brand Overview

FANS NEW FANS FAN GROWTH COUNTRY

9,350,494 77,423 .83% Worldwide

ebay

Engagement Score Total Fan Posts

21 12,817

Total Posts Brand Response Rate

26 10.10%

Total Likes Avg. Reply Time

5,165 6 hrs, 37 mins

Total Comments General Sentiment

1,900 Neutral

Total Shares

590

BRAND POSTS FAN POSTS

Brand Overview

9,220K

9,240K

9,260K

9,280K

9,300K

9,320K

9,340K

9,360K

1-Aug 8-Aug 15-Aug 22-Aug 29-Aug 5-Sep 12-Sep 19-Sep 26-Sep

Fan Growth

Total Fans

9,350,494

New Fans

77,423

0

1

1

2

2

3

3

4

1-Aug 8-Aug 15-Aug 22-Aug 29-Aug 5-Sep 12-Sep 19-Sep 26-Sep

Brand Posts

Top keywords used Frequency

more 5

eBay 4

easier 3

old 2

wheel purchases 2

Most Engaging Brand Posts

26-AUG-16, FRI 9:00AM

Heading back to school can feel like a drag,

but the sweetest new tech takes the edge

off. Are you g ..

ENGMT. LIKES COMMENTS SHARES SENTIMENT

48 424 196 43 Positive

19-AUG-16, FRI 9:00AM

How do you make movie night a perfect

summer memory? Bring the silver screen

into the great outdoors ..

22-SEP-16, THU 4:46PM

Redecorating with Karlie Kloss was a blast.

Watch her piece together the perfect

space. #eBayUnboxed

ENGMT. LIKES COMMENTS SHARES SENTIMENT

46 420 67 101 Positive

ENGMT. LIKES COMMENTS SHARES SENTIMENT

35 386 102 43 Uncategorized

NO IMAGE NO IMAGE NO IMAGE

Brand Posts - Analysis

Brand Post Types Days of the week

0 5 10 15 20 25

0 5 10 15 20 25 30

Videos

Photos

Links

Plain Text

Polls

Number of Posts

Engagement Score

Engagement Score Number of Posts

0 2 4 6 8

0 10 20 30 40

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score

Engagement Score Number of Posts

Top Keywords Used Frequency

eBay 2115

items 866

vintage 743

great 717

time 687

User Posts

0

50

100

150

200

250

300

1-A

ug

3-A

ug

5-A

ug

7-A

ug

9-A

ug

11

-Au

g

13

-Au

g

15

-Au

g

17

-Au

g

19

-Au

g

21

-Au

g

23

-Au

g

25

-Au

g

27

-Au

g

29

-Au

g

31

-Au

g

2-S

ep

4-S

ep

6-S

ep

8-S

ep

10

-Se

p

12

-Se

p

14

-Se

p

16

-Se

p

18

-Se

p

20

-Se

p

22

-Se

p

24

-Se

p

26

-Se

p

28

-Se

p

30

-Se

p

Positive Neutral Negative

eBay responded to 1,302 conversations generated by the 12,865

Posts fans published.

eBay appears to participate more when Fan conversations have

greater positive vibes than negative.

User Posts - Engagement

Brand Responses Sentiment

10%

90%

Brand Participation Brand Non Participation

28%

5%

67%

Posititve Negative Neutral

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