Optimizing

using

About Analytics Ninja Founded 2010Web Analytics = <3Twitter @analyticsninja

Online Marketing Philosophy – Web Analytics is the keystone of any successful online marketing

About Analytics NinjaLoves working with fun businesses

Goal of this presentation

• Discuss the integration between Google Adwords & Google Analytics

• Mention Adwords specific metrics in GA and their corresponding Adwords settings.

• Analysis techniques to improve PPC performance (bulk of presentation)

http://www.online-behavior.com/ebooks

Dimensions & MetricsDimensions – Describe Data Metrics – Measure Data

Dimensions & MetricsDimensions – Describe Data Metrics – Measure Data

Full list of every Adwords specific dimension and metric

Custom Reports – The ABC’s

Custom Reports – The ABC’s

Optimizing Campaigns

Help Determine Relevancy using Bounce Rate

Campaign Optimization

Campaign Optimization

Keyword Optimization

Matched Search Queries

Matched Search Queries

Keyword Optimization

Keyword Optimization

Keyword Optimization

Ad Scheduling

Ad Scheduling

Keyword Positions & Bidding

Keyword Positions & Bidding

Keyword Positions & Bidding

Not Segmented by Match Type

ValueTrack Parameters

Destination URLs not Filtered

Remarketing with GA

Remarketing with GAVisitor Segmentation!

Remarketing with GAProduct Cross-sells

Remarketing with GAWatched Promo Video

Remarketing with GAFreemium Retargeting

Summary• Strong integration between Adwords & GA makes for a

powerful optimization tool.

• Use Custom Reports so that you can see Acquisition, Behavior, and Conversion Metrics in a single view.

• Use weighted sort to find opportunities for improvement with campaigns and keywords

• Use Top vs. RHS dimensions to assess bidding strategy.

• Rock Remarketing with dc.js to create remarketing lists.

Contact Info

Yehoshua Corenninja@analytics-ninja.comTwitter: @analyticsninjawww.analytics-ninja.com

@ analyticsninja