SI - The Creative BPO - Case Study

Post on 15-Dec-2014

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Transcript of SI - The Creative BPO - Case Study

Project Management India – Pearl City Chapter (PMIPCC) recently hosted an amazing 10 Years and Surging ahead as part of its annual event.

The www.pmi-pcc.org website got a makeover for this event. This is an interesting case study of how an individual can develop a mega event through the help of social media and digital marketing.

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Case StudyCase Study

Strategically linked the entire event with early bird registrations to attend PMI Cloud Computing and to participate in the curtain raiser event.

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Information leaflets were produced

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Posters were designed and placed in over 200 companies

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Event Early Bird Email Blast was sent to over 2600* registered and over 5000 potential participants.

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Email Signature was inserted automatically through server into all the PMIPCC server users email client.

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Web banner was inserted in all channel partner and sponsors websites

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Sponsorship document were developed

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Merchandising and giveaways

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Venue BrandingVenue Branding

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Graffiti WallGraffiti Wall

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Stage for Cloud EventStage for Cloud Event

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Stage for PMI EventStage for PMI Event

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Stage for PMI EventStage for PMI Event

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