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5 Employee Engagement Strategies
From Best Places to Work Winners
Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor
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Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor
Lisa HoldenEmployer Engagement Manager at Glassdoor
Lisa.Holden@Glassdoor.com
Featured Speaker
Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor
Happier, more content employees do better work and
increase productivity at your organization.
Why Employee Engagement Matters
Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor
Opower ResponseDec 8, 2014 – Employer Brand Manager
Thanks for the review and diving into our company culture. It’s nice to hear you
are feeling this way – and you are right about the conference rooms! Good
thing we’re heading to a much larger office space in May. Less
69%
Why Employee Engagement Matters
of Glassdoor members agree their
perception of a company improves after
seeing an employer respond to a review
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5 Employment Engagement Strategies
Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor
Strategy #1
Share the Vision
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Strategy #1: Share the Vision
of highly engaged employees believe they
can positively impact the quality of their
organization’s products, compared with only
31% of the disengaged84%
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Case Study: CARFAX
Ensures that every contributor at the company
shares in the company’s overall vision
#34on Glassdoor’s 2015 Best Small and
Medium Companies to Work for List
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Case Study: CARFAX
CARFAX boasts a group of highly trained players,
all with clear roles and responsibilities
#34on Glassdoor’s 2015 Best Small and
Medium Companies to Work for List
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Action Plan
Company-Wide Huddles
Include:
CEO Q&A
Company Success Metrics
Roadmap to Getting There
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say that it’s important to
work for a company that
embraces transparency96%of job seekers
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Strategy #2
Solicit Feedback
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Strategy #2: Solicit Feedback
68%of consumers
trust reviews more when they
see both good and bad reviews
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Case Study: Intacct
Leverages employee feedback to help them
refine this strategy as they continue to grow
#4on Glassdoor’s 2015 Best Small and
Medium Companies to Work for List
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Action Plan
Let Voices Be Heard
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Checklist for Encouraging Employee Feedback
Get recruiters to include a “Check us out on Glassdoor!”
badge with their email signatures
Ask new hires to submit reviews after their onboarding
Send company-wide emails encouraging employees
to offer feedback
Place signs and stickers around the office,
encouraging employees to “let their voice
be heard”
Communicate during team meetings that
you would like to hear from employees
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Strategy #3
Listen to Employees
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Strategy #3: Listen to Employees
of Best Place to Work winning
companies use Glassdoor reviews
to keep a real-time pulse on their
company’s culture
86%
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Case Study: Zerve
Proud that their employee reviews come from
every team and every level of experience
within the company
#37on Glassdoor’s 2015 Best Small and
Medium Companies to Work for List
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Action Plan
Identify Key Trends
Based on Employee Feedback
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Glassdoor Insights for Quick Assessment
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Strategy #4
Respond to Feedback
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Strategy #4: Respond to Feedback
of Best Places to Work winning
companies said that they respond
to reviews on Glassdoor. 55%
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Case Study: Opower
On average, Opower responds to more than
90% of reviews, both negative and positive
#25on Glassdoor’s 2015 Best Small and
Medium Companies to Work for List
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Action Plan: Embrace. Share. Summarize.
1
2
3
Embrace Transparency
Share What Makes
You Unique
Get Executive Support
3 Steps to Make Your Company Stronger:
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Strategy #5
Invest in Employees
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Strategy #5: Invest in Employees
increase profits by $2,400per employee, per year
Increasing employee engagement investments by 10% can
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Case Study: MediaMath
Invests much time and resources into
onboarding and training programs to meet
the needs of a growing global employee base
#12on Glassdoor’s 2015 Best Small and
Medium Companies to Work for List
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Action Plan: Promote From Within
202%Companies with engaged employees,
outperformthose without engage employees by
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3 Ways to Invest in Your Employees
1
2
3
Promote From Within
Give Out Company Stock
to Employees
Invest in Onboarding and
Training Programs
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How Are Best Place to
Work Winners Selected?
Using employee feedback of course!
Combined with Glassdoor’s proprietary algorithm that looks at:
1
2
3
Quality of Reviews
Quantity of Reviews
Consistency of Reviews
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Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor
Questions?
Lisa HoldenLisa.Holden@Glassdoor.com