Glassdoor Summit: Lisa Smith-Strother

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HCI Boston | May 3, 2016 |

Lisa Smith-Strother Head of Global Employer Brand,!

Recruitment Marketing & Diversity!Talent Acquisition at Ericsson

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Introductions

Lisa Smith-Strother Global Head of Employer Branding, Social/Digital Careers Channels, and Diversity Talent Acquisition

My Background •  Over 15 years of consumer marketing

in Financial Services with American Express, Natwest Bank, and others

•  Transferred my marketing expertise to Employer Branding nearly 10 years ago

•  I’ve been leading Ericsson’s Global Employer Branding for over 2 years

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CAPITALS

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Ericsson is shaping the Networked Society through conducting business in the areas of Networks, IT, Cloud, Media and Industries

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Ericsson Internal | 2016-09-12 |

Ericsson at a glance

39,000

23,700

66,000

2.5 billion

1 billion

180

116,000

Subscribers managed by us

Subscribers supported by us

Services professionals Employees

Countries with customers R&D Employees

Patents

In R&D

$33 Billion Net Sales

$5 Billion

NETWORKS Create one network for a million different needs

IT Transform IT to accelerate business agility

MEDIA Delight the TV consumer every day

INDUSTRIES Connect industries to accelerate performance

Full year 2015 figures

Developers of Bluetooth

40% of Mobile Traffic

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30% women at all levels

by 2020

40% of our workforce

are under the age of 35

89% of our employees are proud to say

that they work for Ericsson

86% of all nationalities

represented in Ericsson

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An award-winning Employer Brand

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Setting the stage

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At employees’ fingertips

Our Employer Brand Infographic

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In October 2015 we introduced ‘Ericsson Sees the Real You’ We activated the ‘You’

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We activated the ‘you’ across different backgrounds with a cultural journeys eBook

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We Created Excitement and Employee Engagement

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We Created Excitement With Social Media

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We Got Employees Involved by Telling Their Story

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And they loved it.

• Over 56 countries represented

• “Diversity” sentiment in October: 71% positive, 25% neutral

• Impressions: 8,000,000+

• Engagements: 282,392

• Total clicks: 250,000+

• Average cost per click: $0.02

It was so successful …we decided to use it as the theme for all D&I activities at Ericsson in 2016

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Fostering Engagement

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Girls in ICT Day C

aree

rs B

log

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International Women’s Day

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World Day for Culture Diversity

“Thank for small space but so big to share the great thing.”

- Kaweesak K (South East Asia)

“Thank you very much for this great initiative!”

– Viktor M (North & Central Europe)

“Music represents the culture and we cherish our culture in better way by loving music. I am sharing one of my

composition (Kannada song) “Nannee preetiya”; – Atresh S (India)

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On Site Events

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Getting the word out

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. In addition to our careers page, social media has proven very successful allowing us to stay highly engaged with our followers across numerous platforms

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Targeted Posts

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Virtual Career Chats Recruiters and leaders engage with viewers virtually and answer users’ questions in the comments section of the video

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Instagram Takeovers

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Gamification • Engaging women in tech • Interactive quizzes that highlight women in tech content

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Social Advocacy Platform

Shares Impressions Engaged Members

We are just getting started leveraging our employees’ social network and amplifying Ericsson’s brand

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Offline and Outdoor

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We Integrated Social Media

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Mobile Media

Impressions: 771,208

Engagements: 9,029

Clicks: 8,802

Job search traffic

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Change is Happening

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Looking towards the future

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Sticking It toGender Stereotypes

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Declined candidates exit with limited to no further engagement

Candidate Care - After the Interview

Thousands of Declined candidates

Thousands of Declined candidates Thousands of Applicants

Thousands of Applicants Declined candidates are directed to a branded Ericsson portal with ongoing engagement for: •  Resume Building •  Personal Branding •  Networking Development •  Job Search Skill Building •  Interview Training

Positive impact = positive feedback

Bef

ore

Afte

r

With Candidate Care

Reviews Matter 92% of job seekers trust word-of-mouth over advertising.

The recruitment process doesn’t end when a candidate is rejected.

Protecting our Employer Brand

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A ‘Fresh’ Ericsson Voice

Check our social media channels for

my debut soon!

IAmEricsson.comIAmEricsson.com

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The takeaway? Be innovative, take chances and allow employees to participate and

promote your brand in their own voice.

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www.Ericsson.com/careers [email protected]

Glassdoor Summit: Lisa Smith-Strother

Recruiting & HR

Transcript of Glassdoor Summit: Lisa Smith-Strother