Sourcing Top Talent on Glassdoor

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How to Source Using Glassdoor


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This program is being recorded. You can download it at: recruitingwebinars.com


Matt Charney Executive Editor Recruiting Daily @mattcharney @RecruitingBlogs

Moderated by:

Featured Speakers


Featured Speakers

Will Staney Global Head of Recruiting, Glassdoor

[email protected] @willstaney

Bryan Chaney Recruitment Sourcing Executive, IBM

[email protected] @bryanchaney


#Glassdoor @gdforemployers @RecruitingBlogs

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Sourcing Strategy How Glassdoor can be used with other channels for developing and executing a comprehensive sourcing strategy to find the best talent. Competitive Intelligence How to leverage market and industry specific data to pinpoint which markets, companies and industries your direct sourcing methods should be targeting using Glassdoor. Building Your Brand How to create a competitive advantage for your employer brand on Glassdoor to create a competitive advantage; applying marketing best practices to attract and engage top talent on Glassdoor.


Why Use Glassdoor to Help You Source?


Fastest Growing Career Community

6M content

300K companies

15M jobs

190 countries

24M members

the most trusted place for today’s candidates to research companies

and search for jobs

-‐10%

0%

10%

20%

30%

40%

50%

60%

70%

Jan Feb Mar Apr May Jun

Monthly Traffic Growth


Time is Money


Building A Sourcing Strategy

§  What are some of the key ways companies are leveraging Glassdoor to improve candidate experience and engagement?

§  What does a world class sourcing strategy look like? Any baselines or best practices from employers or recruiters getting it right?"

§  What are some of the key ways Glassdoor impacts candidate experience and engagement?

§  What are some key considerations employers should think about when considering the best way to implement Glassdoor into their sourcing process?

§  How can employers do a better job incorporating Glassdoor into their sourcing and online recruiting processes? How about hiring managers?

§  What do candidates or job seekers think about Glassdoor? Any common myths or misconceptions?

§  What companies are doing the best job building and executing sourcing strategies on Glassdoor? Any case studies or examples of employers getting it right?


Analyzing the Competition


Tracking Competitors’ Brand Performance

Four-Step Process: Compare candidate visits each month

Compare company ratings

Identify candidate demographics

Identify the channels your competition use to reach talent


Competitive Intelligence

§  What does competitive intelligence mean in regards to sourcing and recruiting? Why does it matter?"

§  What kinds of information or data does Glassdoor have that recruiters or sourcers might not know about? How can this data be leveraged for competitive intelligence?"

§  What are some specific ways that you recommend employers utilizing Glassdoor for better competitive intelligence from an organizational perspective? "

§  What can individual recruiters do to make the most out of Glassdoor from a competitive intelligence standpoint? What can they start doing right now to start making a difference in their sourcing or online recruiting?"

§  What are some baseline benchmarks or meaningful metrics employers or sourcers should be looking at when analyzing the impact of Glassdoor on their sourcing efforts?"


Have You Seen Where Your Competition is Investing?


Analyze Candidate Demographics


Research Demographics of people researching you compared to competitors


Job Explorer – Help Candidates Make the Move!


Analyze Candidate Activity


Building Your Employer Brand "§  How important is having a strong employer brand in terms of

sourcing success? "§  How can Glassdoor be used to best improve the candidate

experience? How about recruiter experience?"§  What are some of employers or recruiters’ greatest weaknesses

when it comes to building an employer brand on Glassdoor? What are the areas of opportunity you see for building a better brand using Glassdoor?"

§  How does Glassdoor fit into other employer branding activities like pay-per-click, SEO, career sites and other online recruiting activities? What are some ways companies are using Glassdoor to improve or optimize their existing recruiting processes?"

§  What does sourcing success on Glassdoor look like? Who’s getting it right?"


Brand Hire Manage your reputaEon and promote your employer brand

AdverEse your jobs to uniquely target the right candidates

20

Job Ads Enhanced Profile

Influence

Drive targeted awareness around diversity and other iniEaEves

Targeted Display Ads


Thank you for joining us!

@Glassdoor and @RecruitingBlogs

§  A copy of this presentation’s slide deck and session

recording will be available on http://www.recruitingwebinars.com/ within 2 working days. You can visit our previously recorded event library at any time: http://www.recruitingwebinars.com/

§  Please send your questions, comments and feedback to: [email protected]


Questions


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@GDforEmployers @recruitingblogs [email protected] [email protected]

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Sourcing Top Talent on Glassdoor

Recruiting & HR

Transcript of Sourcing Top Talent on Glassdoor