Recruiting Veterans Through Social Media

August 9, 2012

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What to Expect Today

• Quick Intros• Seminar Topics

• The Importance of Regarding, Recruiting & Retaining Veterans• Turning Military Keywords into a Recruiting Advantage• Develop Facebook & LinkedIn Advertising to Target Veterans• Build a Facebook Fan Page Recruiting Veterans?• Source Veterans with Your LinkedIn Account• Game Plan to Jumpstart Your Recruiting Efforts

• Q&A • Please Ask Away – Don’t hold until the end

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Understanding your Core Value?

• Based in Herndon, Virginia• HR Training & Consulting– Woman-Owned, Veteran-Owned

• Offers training and consulting on HOW to develop military recruiting & retention programs– Workshops, webinars, Q&A sessions,

blogs, etc.– Delivered on-site, virtually, or via

computer-based training (CBT)

About The Value of a Veteran

Lisa Rosser, Military Recruiting Expert and Founder, The Value Of a Veteran

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Why New Recruiting Tactics Are Needed

• “Posting and Praying” is not effective to get veterans to apply

• Military is a global organization – hard to physically reach every location

• Government sourcing channels are siloed• Service members are inexperienced in how to

search for a job and don’t necessarily understand the civilian jargon used in job descriptions (may not find or apply for jobs they are qualified to do)

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Understanding your Core Value?

• Based in Boston, MA – Team in San Diego & Santa Clara

• Digital Recruitment Marketing Agency• Expertise in Digital Marketing, Recruitment Marketing,

Communications, Events & Branding • Focused on Recruitment Advertising• Diverse Digital Marketing Experience• Turn-key Recruitment Marketing Experts• Provide Great Value and Zealous Service

About HireClix

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Social Recruiting on Facebook & LinkedIn

• Targeted Ads Pushed to Military Candidates• Leverage Partial Resume Profile Data• Focus on Key Words, Attributes & Affinities

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Targeting of Military Roles• Finding Military Engineers

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Targeting of Military Roles

• Junior Military Officers

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850M+ Active Global UsersFacebook.com - July 2012

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Target Facebook Ads to Passive Candidates

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Targeting Candidates by Geography

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Targeting Candidates by Profile Likes & Job Title

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Targeting Users by Profile Information

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Military Engineer Targeting on Facebook

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Targeting Junior Military Officers

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Be Creative In Small Spaces…

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Relevant Ads During Facebook Experience

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Leveraging LinkedIn Ads & Search for Veterans

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LinkedIn DirectAds Target Passive Candidates

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LinkedIn Recruitment Advertising

Laser Targeting of Veterans Skills & Jobs

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Targeting on LinkedIn – Military EngineerJust Job Titles Job Titles and GroupsJust Groups

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LinkedIn Recruitment Advertising

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LinkedIn Recruitment Advertising

Laser Targeting of Veterans Skills & Jobs

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LinkedIn Recruitment Advertising

Laser Targeting of Veterans Skills & Jobs

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Social Recruiting - LinkedIn• LinkedIn Recruiting Tools are Developing Rapidly• Excellent Quality but Relatively Expensive

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Facebook Fan Page Strategy for Attracting Veterans

Corporate Page vs. Dedicated Veteran Recruiting Page

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Facebook for Your Employment Brand

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Facebook for Your Employment Brand

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Amazon Warriors FB Fan Page

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Amazon Warriors FB Fan Page

EMC Careers Post on FB Fan Page

Sourcing Veterans Through LinkedIn

Sourcing Veterans Through LinkedIn

Sourcing Veterans Through LinkedIn

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Building a Game Plan for Recruiting Veterans• Up the Level of Team’s Level of Knowledge • Define Your Targets & Prioritize• Start Building Your Stories – Veteran Employees• Build Targeted Recruitment Ad Campaigns• Measure & Optimize Your Campaigns & Efforts

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Q&A

Speaker Contact Info – Lisa Rosser – Founder & Military Recruiting Expertlisa@TheValueOfaVeteran.comwww.linkedin.com/in/lisarosser

www.TheValueOfaVeteran.comwww.twitter.com/ValueOfaVeteranwww.linkedin.com/company/the-value-of-a-veteranwww.facebook.com/TheValueOfaVeteran

Neil Costa – Founder & CEOneil.costa@hireclix.com http://www.linkedin.com/in/neilcosta

www.hireclix.comwww.linkedin.com/company/hireclixwww.twitter.com/hireclixwww.facebook.com/hireclix